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Business will never be sustainable because profit is the main driver

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Business will never be sustainable because profit is the main driver
Assessment item 2: Essay (Individual)
Write an individual academic essay of 2000 words (+/-10%) on the one of the following questions:
2. “Business will never be sustainable because profit is the main driver”. Discuss.

Business sustainability and profits are two significant issues, which modern organization’s stakeholders are concerning. It is unrealistic that companies can achieve both optimal financial success and also preserve certain ethical dignities. Therefore, moral principles inevitable to be suffered as firm’s profit is higher prioritise, and even be sacrificed. It is critical to acknowledge that business ethics, which tends to lead to ethical dilemmas, is problematic and has abstracted enormous of public debate. I agree with the argument that business is unable to sustain as profit is the central driver, and try to explore, in terms of business deontology, how it able to sustain. However, it is necessary to recognise the counter argument that the organisation is the neutral instrument formed under the motivation of the entrepreneur. Generating profit is essential and fundamental. Therefore, an organisation is free and should be free to maximise economics interests (Friedman cited in Clegg 2012).This essay, which constructed in four sections, will discuss on business sustainability in long-term perspective together with consideration of business ethics.
In Section One, I will introduce the concept of business ethics and corporate social responsibility through the works of Wray-Bliss (2007) and Clegg et al (2012).Next, I may argue that shareholders may have divergent of interests and profit is not the only target they aim. Under the light of the research of Parker (2002), empirical study of Fernando et al (2008), and Schwartz (2000); Section Two will stress the role of moral principles, explain how ‘ethics’ and ‘ profit’ can and cannot be aligned, and illustrate contemporary challenges which organisations are facing to become sustainable. By



References: Brewis, J. 2007, ‘Culture’, in D. Knights & H. Willmott (eds), Introducing organizational behaviour and management, Thomson Learning, London, pp. 344-74. Clegg, S.,Kornberger, M., Pitsis, T. 2011, ‘Chapter Eleven: Managing Ethics & CSR’, Managing and Organisations: An introduction to theory and practice,3rdedn, Sage, London, pp. 404-442. Fernando, M., Dharmage, S. & Almeida, S. 2008, 'Ethical ideologies of senior Australian managers: An empirical study ', Journal of Business Ethics, vol. 82, no. 1, pp. 145-55. Parker, M. 2002, 'Chapter Five: The Business Ethics ', Against management: Organization in the age of managerialism, Polity Press, Cambridge, pp. 91-114. Schwartz, M. 2000, 'Why ethical codes constitute an unconscionable regression ', Journal of Business Ethics, vol. 23, no.2, pp.173-84. Stubbs, W. &Cocklin, C. 2008, ‘Conceptualizing a “Sustainability Business Model”, Organisation & Environment,vol. 21, no. 2, Sage Publications, viewed 13 October 2013 . Wray-Bliss, E.2007, 'Ethics in work ', in D. Knights & H. Willmott (eds), Introducing organizational behaviour and management, Thomson Learning, pp. 506-33. Josseran, E., Teo, S. & Clegg, S. 2006, ‘From bureaucratic to post bureaucratic: The difficulties of transition’, Journal of Organizational Change Management, vol. 19, no. 1, pp. 54-64. CSR in Austria: from implicit to explicit, by Markus A. Hollerer (2010)

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