COMPANY OVERVIEW
This chapter comprises all the details concerning the company’s name, nature, and products/services sales. It also discusses the mission, vision and goals of the company.
A. NAME, NATURE, AND PRODUCTS/SERVISES
CAMME CROCHET ENTERPRISE comes from the initial name of the producers which C for Cristine, A for Anacel, M for Mae, M for Marjiery and E for Efril and it becomes CAMME who are the owners of the innovative crochet fabric. This business will be known to the consumer especially to the bicolanos and also for the Balik-Bayan Citizens. The product has its own uniqueness and its attractions to the consumer. The used Fabric will be made of yarn and thread which are abundant in the local area.
B. MISSION
CAMME CROCHET ENTERPRISE will produce an innovative and original design of fabric that is affordable, ready to use and acceptable in all types of status of living.
VISION
The CAMME CROCET ENTERPRISE will be the leading producer of innovative crochet product made of locally and available materials that will create a big effect in the market.
OBJECTIVES:
To introduce innovative crochet fabric product in the market from abundant supply recourses in the local area. To promote costumer high quality of crochet fabric. To become a leading enterprise and innovative crochet product.
GOALS
Produce high quality product Develop sustainable start up business Promote economic growth.
Chapter III
Marketing Plan
This chapter discusses the product, packaging and label. It also tackles target market, the demand and supply of the product based from the demand of the customer. Moreover, it identifies the pricing strategy, projected sale, marketing strategy, as well as the marketing expenses of the product.
A.Product/Service to sell
CAMME crochet enterprise is fascinated in producing crochet product which is known for its quality and peculiarity which makes it more attractive to the market.
B.Target Market