Busn 460 as Rs Implementation Final
We make Your Vision Clearer
Table of Contents Topics: Page Numbers Introduction/Executive Summary….…………………………………………………..…….4 S.W.O.T Analysis……………………………………………………………………………………..5-7 Marketing Analysis…………………………………………………………………………………..8-9 Competitive Analysis……………………………………………………………………………....10-11 Financial Analysis….…………………………………………………………………………….....12-14 Strategic Recommendations….…..…………………………………………………………….15-16 Conclusion…..…………………………………………………………………………………………….17 Reference Page………………………………………………………………………………………….18-20
Appendix A
Competitive Analysis Chart………………………………………………....21 INTRODUCTION/EXECUTIVE SUMMARY: CanGo has propelled itself from fledgling retailer to overnight sensation with its offering of book titles and the promise of an online gaming division. P.R.A.C.T. Consulting group was honored to have the opportunity to outline and explain in detail what we deem to be the best course of action for CanGo’s continued growth and increased market presence. The following proposal will contain a SWOT analysis, which outlines inner strengths and weaknesses, as well as external opportunities and threats to CanGo’s success. Also included are an examination of the current market, a competitive study, and a financial breakdown. Once these have been stated and explained, P.R.A.C.T will conclude with our strategic planning recommendations and justifications, along with a brief synopsis of the report’s themes.
SWOT ANALYSIS
STRENGTHS
The automaker Henry Ford once said, “A business that makes nothing but money is a poor business” (Brainyquote, 2010). Henry Ford believed in people and the biggest strength that CanGo has is its manpower. Upper management and senior staff members alike are diverse, not only in their demographics, but also in their
Table of Contents Topics: Page Numbers Introduction/Executive Summary….…………………………………………………..…….4 S.W.O.T Analysis……………………………………………………………………………………..5-7 Marketing Analysis…………………………………………………………………………………..8-9 Competitive Analysis……………………………………………………………………………....10-11 Financial Analysis….…………………………………………………………………………….....12-14 Strategic Recommendations….…..…………………………………………………………….15-16 Conclusion…..…………………………………………………………………………………………….17 Reference Page………………………………………………………………………………………….18-20
Appendix A
Competitive Analysis Chart………………………………………………....21 INTRODUCTION/EXECUTIVE SUMMARY: CanGo has propelled itself from fledgling retailer to overnight sensation with its offering of book titles and the promise of an online gaming division. P.R.A.C.T. Consulting group was honored to have the opportunity to outline and explain in detail what we deem to be the best course of action for CanGo’s continued growth and increased market presence. The following proposal will contain a SWOT analysis, which outlines inner strengths and weaknesses, as well as external opportunities and threats to CanGo’s success. Also included are an examination of the current market, a competitive study, and a financial breakdown. Once these have been stated and explained, P.R.A.C.T will conclude with our strategic planning recommendations and justifications, along with a brief synopsis of the report’s themes.
SWOT ANALYSIS
STRENGTHS
The automaker Henry Ford once said, “A business that makes nothing but money is a poor business” (Brainyquote, 2010). Henry Ford believed in people and the biggest strength that CanGo has is its manpower. Upper management and senior staff members alike are diverse, not only in their demographics, but also in their
References: Armstrong, J., (1982) “The Value of Formal Planning for Strategic Decisions,” Strategic Management Journal, 3, 197-211 http://jscottarmstrong.com Brainyquote, (2010) retrieved on February 16, 2010 from http://www.brainyquote.com/quotes/authors/h/henry_ford.html Drake, P. (n.d.) Financial Ratio Analysis retrieved February 16., 2010 from http://peregrin.jmu.edu/~drakepp/principles/module2/fin_rat.pdf Eldridge, R. (2010). Press Release: Amazon.com Announces Fourth Quarter Sales. Retrieved February 9, 2010 from http://www.cfo.com/article.cfm/12494875 Entertainment Software Association (n.d) retrieved February 7, 2010 from Hill, N. (1965), The Master Key To Riches, Manhattan, NY: Random House. Hoover’s Online. (2010). Company Description. Retrieved February 15, 2010 from http://www.hoovers.com/company/Buy_Com_Inc/hksrji-1.html International Hobo, (nd.) Market Analysis Kyle, B. (n.d) 7 Pricing Strategies That Improve Profit. Retrieved February 08, 2010, from http://www.websitemarketingplan.com/techniques/pricing2.htm Lawrence, S McGinnis, A. (1985), Bringing Out the Best In People, Minneapolis, MN: Augsburg Publishing House. Retrieved from http://books.google.com Nick Y, (2005) Department of Communication retrieved January 28, 2010 from nyee@stanford.edu Reed E Virtual Advisor . (2009) Developing A Business Plan. Retrieved February 09, 2010, from http://www.va-interactive.com/inbusiness/editorial/bizdev/ibt/business_plan.html APPENDIX A: Competitive Analysis Chart