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Buss5000 Lecture Note
8/08/2012

BUSS5000 Critical Thinking in Business
Week 2: Business key concepts (1)
Dr Leanne Piggott Director, Business Programs Unit BUSS5000 UoS Coordinator
THE UNIVERSITY OF SYDNEY

BUSINESS SCHOOL

Preview of today’s lecture

› What is Business?
- What do all businesses have in common?

› Sustainable Competitive Advantage: the internal dimension
- Strategy, structure, behaviour

›Next week
2

What is business?

1

8/08/2012

Wilcannia

› Paul, M. 2012, ‘Wilcannia's only supermarket closes’, ABC Broken Hill, 8 August, viewed 8 August 2012 http://www.abc.net.au/local/stories/2012/08/08/3563078.htm

› Wilcannia's only supermarket (AGL) closed suddenly on Monday following the visit of the NSW Fair Trading Minister Anthony Roberts. › Roberts was ‘disturbed and alarmed by high prices at the food store’.
- Lack of competition is small, remote communities

› Impact on the community: feeling ‘vulnerable’ due to fear of town running out of food and other basic supplies; need to drive long distances for alternative store.
5

Wilcannia Arts

Wilcannia Arts

2

8/08/2012

From micro to global

Small business: somewhere in between

›The importance of small business
-An Australian case study:
- Over 96% of all businesses in Australia
- Almost 2 million in Australia

- Provide some 50% employment

8

Value of small vs. large business

9

3

8/08/2012

Applying a critical lens to …

From this week’s reading (Wetherly and Otter 2011, p. 6)

Working towards a definition

›Business is: -‘Any activity that seeks to provide goods and services to others while operating at a profit’
(Nickels, McHugh and McHugh 2010, p. 14).
11

Business model
Total returns on assets must exceed cost of capital required to finance assets

RETURNS

Debt

ASSETS
REINVESTMENT

Equity

4

8/08/2012

Broadening our definition

›Transformation of inputs into outputs to produce goods and services that meet needs

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