Buyer's Behaviour
Modern Science And Arts University
Buyer’s Behavior
Audi A4
Presented by: | Ahmed Tharwat | 101271 | | Fady Zakareya | 095013 | | Hussain Essam | 091191 | | Mahmoud Abu El-Ella | 100701 | | Omar Ashraf | 112367 |
Presented To: | Dr. Alaa Tarek | | | TA. Ranya Ibrahim | |
Table of Contents
Introduction 3
Consumer Analysis 4 Segmentation 4 Demographic 4 Psychographic 5 Behavioral 5
SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7
Values & Propositions 7 Self-Oriented: 7 Active/Passive 7 Material/Non-Material 8 Sensual Gratification/Abstinence 8 Environment-Oriented: 9 Performance/Status 9 Admire Nature/Overcome Nature 9 Problem Solving/Fatalistic 10 Other-Oriented: 10 Individual/Collective 10 Youth/Age 11 Diversity/Uniformity 11
Reference Group Influence 11 Informational influences 11 Normative influences 12 Identification influences 12
Perception 12 Retail Strategy 12 Brand Name and Logo Development 12 Linguistic Consideration 12 Branding Strategies 13 Logo Design and Typographic 13 Media Strategy 13 Advertisements 14 Stimulus Characteristics 14
Learning Theories 15
Attitude and Influencing Attitudes 15
Attitude Change Strategy 16 Types of Appeals Used 17
Situational Influences 17
Recommendations 18
Introduction
The History of AUDI begins with a German man called August Horch; He was one of the most powerful automotive engineers in the 20th century. In 1899 he founded HORCH & CO but he had to leave it due to problems then he opened a new company called AUDI, and the name came originally from Latin translation of his name Horch. During WWI Horch left AUDI’s management after the hard times he saw during the war, then the company managed to get through. In the year 1931 AUDI recognized that the way they can keep AUDI alive, is by making a Union between DKW, HORCH, WANDERER and AUDI. And from they’re the company we all know today
Buyer’s Behavior
Audi A4
Presented by: | Ahmed Tharwat | 101271 | | Fady Zakareya | 095013 | | Hussain Essam | 091191 | | Mahmoud Abu El-Ella | 100701 | | Omar Ashraf | 112367 |
Presented To: | Dr. Alaa Tarek | | | TA. Ranya Ibrahim | |
Table of Contents
Introduction 3
Consumer Analysis 4 Segmentation 4 Demographic 4 Psychographic 5 Behavioral 5
SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7
Values & Propositions 7 Self-Oriented: 7 Active/Passive 7 Material/Non-Material 8 Sensual Gratification/Abstinence 8 Environment-Oriented: 9 Performance/Status 9 Admire Nature/Overcome Nature 9 Problem Solving/Fatalistic 10 Other-Oriented: 10 Individual/Collective 10 Youth/Age 11 Diversity/Uniformity 11
Reference Group Influence 11 Informational influences 11 Normative influences 12 Identification influences 12
Perception 12 Retail Strategy 12 Brand Name and Logo Development 12 Linguistic Consideration 12 Branding Strategies 13 Logo Design and Typographic 13 Media Strategy 13 Advertisements 14 Stimulus Characteristics 14
Learning Theories 15
Attitude and Influencing Attitudes 15
Attitude Change Strategy 16 Types of Appeals Used 17
Situational Influences 17
Recommendations 18
Introduction
The History of AUDI begins with a German man called August Horch; He was one of the most powerful automotive engineers in the 20th century. In 1899 he founded HORCH & CO but he had to leave it due to problems then he opened a new company called AUDI, and the name came originally from Latin translation of his name Horch. During WWI Horch left AUDI’s management after the hard times he saw during the war, then the company managed to get through. In the year 1931 AUDI recognized that the way they can keep AUDI alive, is by making a Union between DKW, HORCH, WANDERER and AUDI. And from they’re the company we all know today