Buyer Behavior
Brands, Products and Consumers
Cheng Li ID: 3964826
1. Introduction
Brand and products have become apart of our lives.
What is a brand? You to a strange city, hungry and looking for a hotel, the hotel is also a lot of what you see is also a lot to look decent. But mostly unfamiliar names, except a McDonald's you know. Here are a few hotels, would you please tell me your choice:
Option one : McDonald's (the taste was acceptable, but less food to enjoy)
Option two: one decorated luxury hotels
Option three: there are a lot of people queuing
Option four : Ask the locals which one to do the best job, and then to decide according to his choice
What is your choice? In fact, no matter how you choose, I can understand why this election:
If you choose one, because you do not want to take any risk, you have tried and can accept goods to choose. Obviously McDonald's will not be the best of all options in taste, but at least will not make mistakes.
If you choose two, because in real terms to judge you by your appearance that decorated luxury with the quality of the food is great. Results of course, only if you know, but often bill that is consistent with the expected (the price is often higher). If you satisfied this store, you would think that this is a relatively high grade shop; this store disappoints you, you will think this is a unscrupulous.
If you select the three, because you think a lot of people are willing to go where it should not be bad to go.
If you choose the four, is because you believe the locals certainly have tried every certainly recommend to you is yes.
What is the correct answer? Any one choice may be correct, but the network according to our 2000 sample survey, 85.3% of people choose McDonald. You may not be surprised, because such a high proportion of you likely also
Cheng Li ID: 3964826
1. Introduction
Brand and products have become apart of our lives.
What is a brand? You to a strange city, hungry and looking for a hotel, the hotel is also a lot of what you see is also a lot to look decent. But mostly unfamiliar names, except a McDonald's you know. Here are a few hotels, would you please tell me your choice:
Option one : McDonald's (the taste was acceptable, but less food to enjoy)
Option two: one decorated luxury hotels
Option three: there are a lot of people queuing
Option four : Ask the locals which one to do the best job, and then to decide according to his choice
What is your choice? In fact, no matter how you choose, I can understand why this election:
If you choose one, because you do not want to take any risk, you have tried and can accept goods to choose. Obviously McDonald's will not be the best of all options in taste, but at least will not make mistakes.
If you choose two, because in real terms to judge you by your appearance that decorated luxury with the quality of the food is great. Results of course, only if you know, but often bill that is consistent with the expected (the price is often higher). If you satisfied this store, you would think that this is a relatively high grade shop; this store disappoints you, you will think this is a unscrupulous.
If you select the three, because you think a lot of people are willing to go where it should not be bad to go.
If you choose the four, is because you believe the locals certainly have tried every certainly recommend to you is yes.
What is the correct answer? Any one choice may be correct, but the network according to our 2000 sample survey, 85.3% of people choose McDonald. You may not be surprised, because such a high proportion of you likely also