Buyer Perception Mba -Marketing
INTRODUCTION
INTRODUCTION
The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven, Asia has accounted for the vast majority of the growth, sales in the entire region growing more than three folds over the past decade.
China and India alone have accounted for over the half of the world’s two-wheelers sales. Other large markets in the region are Japan, Indonesia, Vietnam and Taiwan. Latin America is other important region and in sales there have more than doubled over the pat 10years with Brazil accounting for the Lion’s share with a market of around four lakh units. In line with the regions chequered economic performance over the past decade, value growth has been Volatile.
So to understand the volatile nature of this sales growth it’s very important to analyze the buyer responses under the main head consumer buyer behavior.
CONSUMER BUYER BEHAVIOUR: The buying behavior of final consumers the individual and households who buy goods and services for personal consumption is termed as consumer buyer behavior.
Consumers make many buying decisions everyday. Most large companies research consumer-buying decisions in detail to answer question about.
i) How they choose a product.
ii) Why they choose a brand.
iii) How they choose a dealer.
iv) When they purchase.
v) Which purchase options they choose.
vi) Why they prefer it.
vii) Why they go for Auto Finance option.
viii) And they aware of every rupee they pay.
Consumer buy what, where, how & why when all these can be seriously answered by a company it has a great advantage over its competitions. In understanding it the marketers need to assimilate the model of buyer behavior.
Model of Buyer Behavior
INTRODUCTION
The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven, Asia has accounted for the vast majority of the growth, sales in the entire region growing more than three folds over the past decade.
China and India alone have accounted for over the half of the world’s two-wheelers sales. Other large markets in the region are Japan, Indonesia, Vietnam and Taiwan. Latin America is other important region and in sales there have more than doubled over the pat 10years with Brazil accounting for the Lion’s share with a market of around four lakh units. In line with the regions chequered economic performance over the past decade, value growth has been Volatile.
So to understand the volatile nature of this sales growth it’s very important to analyze the buyer responses under the main head consumer buyer behavior.
CONSUMER BUYER BEHAVIOUR: The buying behavior of final consumers the individual and households who buy goods and services for personal consumption is termed as consumer buyer behavior.
Consumers make many buying decisions everyday. Most large companies research consumer-buying decisions in detail to answer question about.
i) How they choose a product.
ii) Why they choose a brand.
iii) How they choose a dealer.
iv) When they purchase.
v) Which purchase options they choose.
vi) Why they prefer it.
vii) Why they go for Auto Finance option.
viii) And they aware of every rupee they pay.
Consumer buy what, where, how & why when all these can be seriously answered by a company it has a great advantage over its competitions. In understanding it the marketers need to assimilate the model of buyer behavior.
Model of Buyer Behavior