Buying Behavior of Working Single and Married Women in Barangay Laram, Narra and Riverside in San Pedro, Laguna
BUYING BEHAVIOR OF WORKING SINGLE AND MARRIED WOMEN
IN BARANGAY LARAM, NARRA AND RIVERSIDE IN SAN PEDRO, LAGUNA
An Undergraduate Market Research paper
Related to the faculty of the Bachelor of Science in Business Administration
Major in Marketing Management
Polytechnic University of the Philippines
San Pedro, Laguna
In partial fulfillment of the requirement of the Degree of
Bachelor of Science in Business Administration
Major in Marketing Management
FABILLAR, CECIL G.
GA, ANNA THERESSA F.
MENDOZA, RENZY D.
PRECILLA, MICHAEL JAMES D.
SOLEDAD, ARLENE D.
October 2012
ABSTRACT
Name of Institution: Polytechnic University of the Philippines – San Pedro
Address: United Bayanihan, San Pedro, Laguna Title: Buying Behavior of Working Single and Married Women in Barangay Laram, Narra, and Riverside, San Pedro, Laguna Researchers: Fabillar, Cecil G. Ga, Anna Theressa F. Mendoza, Renzy D. Precilla, Michael James D. Soledad, Arlene D. Degree: Bachelor of Science in Business Administration Major in Marketing Management Date Started: July 2012 Date Completed: October 2012 Adviser: Dr. Aldrin Antivola This study was conducted in order to know the differences and similarities of Single Working Women and Married Working Women in terms of their Buying Behavior.
The researchers gathered data and conducted a survey within the three (3) barangays in the municipality of San Pedro, Laguna namely: Barangay Laram, Barangay Narra and Barangay Riverside. The researchers used descriptive research design specifically the qualitative approach. This research design offers a deeper understanding about the marketing research topic. The researchers’ main objective in conducting this study is to know the buying behavior of married working women and single working women. This research study seeks to find answers to the following questions: 1. What is the socio-demographic profile of the respondents, distinctively on: 1.1
IN BARANGAY LARAM, NARRA AND RIVERSIDE IN SAN PEDRO, LAGUNA
An Undergraduate Market Research paper
Related to the faculty of the Bachelor of Science in Business Administration
Major in Marketing Management
Polytechnic University of the Philippines
San Pedro, Laguna
In partial fulfillment of the requirement of the Degree of
Bachelor of Science in Business Administration
Major in Marketing Management
FABILLAR, CECIL G.
GA, ANNA THERESSA F.
MENDOZA, RENZY D.
PRECILLA, MICHAEL JAMES D.
SOLEDAD, ARLENE D.
October 2012
ABSTRACT
Name of Institution: Polytechnic University of the Philippines – San Pedro
Address: United Bayanihan, San Pedro, Laguna Title: Buying Behavior of Working Single and Married Women in Barangay Laram, Narra, and Riverside, San Pedro, Laguna Researchers: Fabillar, Cecil G. Ga, Anna Theressa F. Mendoza, Renzy D. Precilla, Michael James D. Soledad, Arlene D. Degree: Bachelor of Science in Business Administration Major in Marketing Management Date Started: July 2012 Date Completed: October 2012 Adviser: Dr. Aldrin Antivola This study was conducted in order to know the differences and similarities of Single Working Women and Married Working Women in terms of their Buying Behavior.
The researchers gathered data and conducted a survey within the three (3) barangays in the municipality of San Pedro, Laguna namely: Barangay Laram, Barangay Narra and Barangay Riverside. The researchers used descriptive research design specifically the qualitative approach. This research design offers a deeper understanding about the marketing research topic. The researchers’ main objective in conducting this study is to know the buying behavior of married working women and single working women. This research study seeks to find answers to the following questions: 1. What is the socio-demographic profile of the respondents, distinctively on: 1.1
References: * Ruclelius, (2010) “Factors affecting the Buying Behavior of Consumer” * en.wikipedia.org/wiki/qualitative research