Buying Decision Process of Sony Xperia V
“My Buying Decision Process of SONY XPERIA V”
Submitted To
DR. HUMAYUN KABIR CHOWDHURY
Professor
School of Business Studies
Southeast University
Submitted By
Md. Tanvir Hossain
ID-2013010004111
Batch: 14th, Section: (A)
Southeast University
Subject: Marketing Management
Southeast University
Date of Submission: 25 April, 2013
Introduction:
Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.
More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Common examples include shopping and deciding what to eat. Decision making is said to be a psychological construct. This means that although we can never "see" a decision, we can infer from observable behavior that a decision has been made. Therefore we conclude that a psychological event that we call "decision making" has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.
In general there are three ways of analyzing consumer buying decisions. They are: * Economic models - These models are largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. See consumer theory. Game theory can also be used in some circumstances.
* Psychological models - These models concentrate on psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences.
* Consumer behavior models - These are practical models used by marketers. They typically blend both economic and psychological models.
Neuroscience has become both a useful tool and a source of theory
Submitted To
DR. HUMAYUN KABIR CHOWDHURY
Professor
School of Business Studies
Southeast University
Submitted By
Md. Tanvir Hossain
ID-2013010004111
Batch: 14th, Section: (A)
Southeast University
Subject: Marketing Management
Southeast University
Date of Submission: 25 April, 2013
Introduction:
Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service.
More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Common examples include shopping and deciding what to eat. Decision making is said to be a psychological construct. This means that although we can never "see" a decision, we can infer from observable behavior that a decision has been made. Therefore we conclude that a psychological event that we call "decision making" has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.
In general there are three ways of analyzing consumer buying decisions. They are: * Economic models - These models are largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. See consumer theory. Game theory can also be used in some circumstances.
* Psychological models - These models concentrate on psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences.
* Consumer behavior models - These are practical models used by marketers. They typically blend both economic and psychological models.
Neuroscience has become both a useful tool and a source of theory