Preview

Buying Tesla and the Social Class of Green Technology

Satisfactory Essays
Open Document
Open Document
437 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Buying Tesla and the Social Class of Green Technology
PRESS RELEASE
--Buying Tesla and the Social Class of Green Technology-- Electric Cars are not a new concept, but are finally gaining a market share in today’s car market. These cars are extremely efficient and produce the least pollution out of any other car, however they have also become a symbol of status and wealth exemplified by Tesla Motor’s fast and status-oriented automobile models. The article “Positive and Negative spillover effects from Electric Car Purchase to Usage” by Klockner states how research resulted in the understanding that individuals who buy electric cars have no deduction in the amount of miles put on the annual mileage of their gas using cars. In other words, buying an electric car does not change Tesla owner’s consumption patterns. The ultimate green automobile is used more as a status symbol and companies such as Tesla Motors understand this and market primarily to the wealthy. This has created a form of “Green Aesthetic” which makes some consumers believe this is the way to gain entrance into an environmentally concerned upper class if they own these electric cars.
Heider defines class as an order of which society divides people into sets based on perceived social or economic status. Even though individuals may want to reduce the overall carbon footprint, they lack the necessary financial stability to purchase a fuel efficient car like a Tesla. Owning such vehicles has become a type of “Electric Cool” where a status oriented society sees owning a tesla as being a method of exemplifying social strata. The middle and lower class have been encouraged to use much cheaper methods to reduce their carbon footprint such as recycling, further confirming the previous notions of the “Green upper class.”
Tesla claims to market to all buyers to build a customer base for the next ten years, however it is quite relevant that they target the base of people who can afford such high costs. The idea to create electric cars is not new to the

You May Also Find These Documents Helpful

  • Powerful Essays

    Fuel efficient and eco-friendly vehicles are among the recent consumer trends within the automobile industry. The risk of new carmakers entering the marketplace is relatively low because of the high economic and political barriers that exist in this industry. A recent example of a company who has succeeded in entering the marketplace with a new product is Tesla Motors. The car company is still in its infancy; however, they have designed and delivered several all-electric vehicles to the marketplace using a platform they created.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Mktg Case

    • 496 Words
    • 2 Pages

    The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Flannery argues that “the chief barrier to uptake” of electric sales is their price, giving the example of a petrol-powered car being “less than half” the cost of a “typical electric car”. This encourages the reader to agree that the benefits of electric cars outweigh the initial investment, especially for future generations. The author’s focus on consumer costs continues later in the article, where she quotes George Papandakis, head of research at Broadbank School of Science and Development. Papandakis is quoted as saying that electric cars “will be…

    • 759 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    MIS 140 indiv

    • 258 Words
    • 1 Page

    Tesla Motors made a huge impact on the car industry by manufacturing a fully electric-operated vehicle which caused havoc against many major car manufacturers. The innovation of being able to produce a technology that can run solely with electricity instead of gas put Tesla ahead of many gas-operated car manufacturers. Many people believe that electric cars like Tesla comes with many issues however, Tesla is working to diagnose those issues within its vehicles and slowly but surely, Tesla’s electric cars are making its way to our roads and making our environment less polluted without the gas-fumed air produced by gas-operated vehicles.…

    • 258 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    The oil companies are another major relevant social group. They knew that they would lose a lot of money if people decided to switch over to the electric vehicle. This is why they decided to kill the electric car before it took off.…

    • 2064 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Stories people create and secondary information about a good idea is perceived to boast only positive benefits, but have no drawbacks or negative side effects. One prime example is the automotive company that is Tesla Motors and their electric cars. The intent of Tesla as a company is to eliminate gasoline-powered cars and focus on manufacturing electric cars for the mass population. Many articles have been written on the benefits of electric cars from Tesla Motor Company such as significantly reduced Co2 emissions, more efficient power delivery, and the latest in technological advances.…

    • 945 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Tesla Final Paper

    • 1309 Words
    • 6 Pages

    Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past, present and future; and production techniques.I. Product DifferentiationIn this section, product differentiation, which is the process of distinguishing a product or service from others to make it more attractive to a particular target market, will be discussed. Since it first introduced the Model S to consumers in 2012, Tesla has been the premier producer of luxury…

    • 1309 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Tesla current target market is upper class, rich, affluent and green conscientious people looking to own an all electric sports car. But this is changing with each model produced. There are currently two models on the market and one in the process of production. The first car produced was the “Tesla Roadster” at a base price (€84,000), the second car produced was the “Tesla Model S” at a base price of (€47,000). Tesla motors are now building the “Tesla Model X” the price is still too be published, but what is guaranteed is that it will be a cheaper car then the “roadster and Model S”. With all Tesla vehicles you can add extras onto your car when you design it from the shop. Usually being extended battery life, interior, wheels, performance packages, these all are costly extras but not necessary either. With each new model the price is coming down and with that the companies target market range is expanding, with the goal of eventually having a low cost efficient electrical vehicle available at affordable prices to the public.…

    • 1219 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    gas vs. eletric

    • 290 Words
    • 2 Pages

    (TS)Pollution, global warming, and the price of fuel pose real problems for an auto industry churning out gas vehicles, however, electric vehicles offer hope for the future. (PS)Most electric vehicles look and perform just like a gas vehicle.(SS) For example, the electric-powered Dodge Circuit EV resembles the gas-powered Dodge Challenger.(SS) Both sport the bold look of a muscle car, And both have all the standard features such as power windows and doors, gps, air conditioning, and heating.(SS)They even perform similarly; both go from 0 to 60 mph in 6 seconds and perform the ¼ mile in 15.5 seconds.(PS)Electric and gas vehicles tie comes to an end coast and convenience are much better on the electric side then the opposing gas guzzling side. (SS)For example, the lithium-ion battery of the Circuit EV uses far less energy than the gas guzzling V8 engine used by the Challenger. (SS)The Circuit EV can go 150 to 200 miles between charges and costs about $6 to $12 a week in electricity; in contrast, the Challenger averages 14 miles per gallon in the city and 22 on the highway Plus, based on the price of oil, gasoline can cost as much as $5 a gallon, and those dollars add up with the miles. (PS)The final difference is convenience. (SS) Many people and much energy must be used to refuel a gas vehicle Oil has to be refined into gasoline, stored, transported, and pumped. (SS) However, to recharge an electric vehicle, all one has to do is plug it into a standard household outlet or a socket on a charging station.(CS)Gas and electric automobiles perform similar ,however, electric is cheaper and more reliable making it the car of the future.…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    An insane, unreliable narrator is tortured by the film over his master’s eye. Tormented to the breaking point, the man murders his master. This is the out-of-control conflict created in Edgar Allan Poe’s famous short story, “Tell-Tale Heart.” The main external conflicts the narrator faces are the eye and police, and the internal conflicts are the beating heart and his denial of mental stability.…

    • 601 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Tesla Motors

    • 948 Words
    • 3 Pages

    “Tesla has now crept onto the top ten list for brand perception, as ranked by Consumer Reports” (Ingram 2013, 1). Tesla is exceeding their own expectations as more consumers are becoming familiar with their company. In 2013, sales totaled to 22,450, while forecasts were set at 21,500 (Ohnsman). All of this success has resulted in Tesla’s stock rising nearly $100 this past year (Yahoo Finance 2014). With people increasingly worrying about the harmful effects of combustion engines on the environment and the limited supply of oil, the market for electric cars has a ton of potential.…

    • 948 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Prior to this course I was unaware of just how much fossil fuel the world uses and how if we don’t improve on our consumption we will run out in the not so distant future. As fossil fuel diminishes one step that many of us might consider is reducing the amount of fossil fuels we use in our transportation needs. In this class I researched and compared and contrasted all the major electric, hybrid and standard vehicles in an effort to show readers what type of vehicle may meet there wants and or needs. Through my research I discovered the importance of car companies to continue to make advances on these electric automobiles. While writing this paper I was able to provide justification and a strong rationale in the selection of a vehicle. Lastly, there are many other solutions for example as developing different and cleaner fuels or increasing public transportation. This course has opened my eyes to many energy solutions for the future of our…

    • 9334 Words
    • 38 Pages
    Satisfactory Essays
  • Powerful Essays

    The electric car is so much more advanced than gasoline powered cars and have changed the world even more. Gregory Davis says “Electric cars have several advantages over engine-powered cars. Their operation produces no exhaust, and so their widespread use could reduce air pollution. They use batteries, and so they do not necessarily consume increasingly scarce petroleum resources. Electric cars are quiet, reducing noise in congested areas.”…

    • 1236 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Economics & Suv's

    • 712 Words
    • 3 Pages

    Transportation is the number one thing we consumers do that harms the environment. Transportation causes the highest amount of environmental damage overall - nearly half of the toxic air pollution and more than a quarter of the greenhouse gases traceable to household consumption. Over time, however, sales of trucks, vans and SUV's went from 16% market share to over 50%. One big auto manufacturer even shelved their…

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    6. Peter Mock, Dirk Hülsebusch, Jörg Ungethüm, Stephan A. Schmid. Electric vehicles – A model based assessment of future market prospects and environmental impacts. German Aerospace Center (DLR), Institute of Vehicle Concepts, 38-40, 70569,Stuttgart,Germany,peter.mock@dlr.de…

    • 2746 Words
    • 9 Pages
    Powerful Essays