REPORT
TAFE
Table Of Content
1. BYD Car Company Report………………………………………………………………………… ….02
2. Automobile Sector in China…………………………………………………………………………...02
3. Benefit of international market…………………………......................................................... .....02
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Targeted international markets…………………………………………………………………… …..03
Attractiveness of new market………………………………………………………………………….03
Cultural Factors…………………………………………………………………………………….......03
Positioning……………………………………………………………………………………………….04
Manufacturing table by year……………………………………………………………………………04
Motor vehicle manufacturing countries………………………………………………………………..05
Manufacturing volume by brand………………………………………………………………………..05
Automobile production in USA………………………………………………………………………....05
Page 1
REPORT
Mehmet TURKER(尼莫)
TAFE
BYD Car Company Report
BYD Company Information
BYD Co Ltd (SEHK: 1211, SZSE: 002594) is a Chinese manufacturer of automobiles and rechargeable batteries based in Shenzhen, Guangdong province. Hailed for its innovations, BYD has grown to become a major manufacturer of rechargeable batteries, most notably mobile phone batteries.
BYD topped the 2010 Bloomberg Businessweek Tech 100 list, a list of large, fast -growing tech companies Automobile Sector in China
The automotive industry in the People's Republic of China has been the largest in the world measured by automobile unit production since 2008. In 2009, China produced 13.79 million automobiles, of which
8 million were passenger cars and 3.41 million were commercial vehicles. Of the automobiles produced,
44.3% were local brands (including BYD, Lifan, Chang'an (Chana), Geely, Chery, Hafei, Jianghuai
(JAC), Great Wall and Roewe), and the rest were produced by joint ventures with foreign car makers such as Volkswagen, Mitsubishi, General Motors, Hyundai, Nissan, Honda, To yota etc. While most of the cars manufactured in China are sold within China,