In 1934, his company came to be called "LEGO", derived from the Danish phrase leg godt, which means, "Play well".…
Another part of this solution would be tapping into other countries that currently don’t have Lego’s. By getting into these untapped markets, they can easily expand their current portfolio. With this expansion, they can also find trends in these areas that maybe have been discovered yet. This would be like when “Hello Kitty” started up in Japan. Within a few years, Hello Kitty was making a huge splash within the U.S.…
When thinking of “The Lego Movie” it’s easy to dismiss it as another movie made to entertain the minds of 4 to 11 year olds. A movie created just for parents to get one solid hour of peace from their kids but it’s surprisingly the opposite. The movie surprises its viewers with cleverly written jokes, action packed scenes, and heartwarming characters.…
Chabon’s podcast explains the evolution of Legos over time and how it is taking away creativity from children. He first starts the podcast by explaining what Legos were during his childhood time, which were solid square and rectangular blocks offered in many colors which encouraged children to use their creativity to make whatever came to their mind. He fast-forwards to when his three-year old daughter became interested in Legos so he decides to buy her a Lego set which was quite complex and came with war painted mini figures, horses, a canoe, a rocky cliff, and much more. When he started playing with Legos in the late 1960s, it was abstraction driven but when he bought that Indian Lego set for his daughter in the late 90s, abstraction was…
Founded in in 1932 by Ole Kirk Kristiansen and it is based in Billund, Denmark • 1935: The LEGO Duck • 1936:Numskull Jack on the goat • 1946: Wooden bricks with decorations • 1947: Plastic ball for infants • 1948: A game of Tiddlywinks • 1949: The LEGO Automatic Binding Brick with four and eight studs. • 1951: The plastic tractor (Ferguson) • […] • 1958: the Lego brick • […]…
LEGO is a family toy maker that was founded by Kirk Kristiansen family in Billund, Denmark in 1934. At the begin, LEGO concentrate on the wood bricks, in 1958 they change the material into plastic. Since 1980, LEGO group through established DACTA to expand education opportunities to their toys, they were developed such as Expert series, LEGO City sets, LEGO Star Wars. Then, in recent years, because of the technical trend, LEGO expand their toys in other area, they developed the video game of Star War, the app of LEGO for the iPhone. In 2011, LEGO add LEGO Friends for their brick kingdom, and this phase can bring them more attract and profits.…
Legos are fun and easy to build for some children, but they can be difficult for others. Children should start with small Legos and progress to more complex ones when they feel confident. The Lego Architecture sets are very fun to build if you are interested in famous places. Children should have the opportunity to pursue their dreams in what they could be when they grow…
By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns every year. This was mostly due to factors out of the control of Lego and other toy companies because, firstly, a research suggested that the demand of children who were primary customers of these companies were changing rapidly to fashionable and electronic products. They had lesser attention span and looked for instant gratification, and were lesser inclined to play with toys involving physical activity. Also Lego found it difficult to be competitive when its manufacturing base was in European markets while toy companies were moving to Far East and Middle East where labor was comparatively cheaper.…
Founded in 1932, the LEGO Group is a privately held company headquartered in Billund, Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9,000 workers and its own product, Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004, the company accumulated losses of DKK1.9 billion.[2] Therefore, Lego tried to implement some changes in order to cut the production cost and reverse the poor situation. In the last step of the process of restructuring Lego’s supply chain, the Group tried to close some of its’ own factories in Korea and Switzerland, upgrade the procurement process and outsource 80 percent of the production.…
Childhood toys advance either social or gender constructs to propel the concept of gender identity. Lego is a perfect example of a gender-neutral toy. Lego consists of colorful interlocking plastic bricks and an accompanying array of gears, mini figures and various other parts. Lego began manufacturing interlocking toy bricks in 1949. Since then a global Lego subculture has developed, supporting movies, games, competitions, and six themed amusement parks. In 1978, Lego produced the first mini figures, which have since become a staple. Lego's popularity is demonstrated by its wide representation. It was usages in many forms of cultural works, including books, films and art work. Lego is a legendary toy brand for boys to play a creation that used bricks to create multiple art works. As of 2013, around 560 billion Lego parts had been produced. It connected in many ways, to construct such objects as buildings. Anything constructed can then be taken apart again, and the pieces used to make other objects. However, this stance has since softened. At this period of time that toy brands are everywhere to attract kids towards their product. Toys are like technologies clothes for kids. Both genders can play Lego most of the time but they created more things for little girls to play. It is trained all the kids to be smart by ready instructions or even how to think things binds together. It is known as one of the best toys for both genders of that era. In fact, Lego is a brand that was really creative that can apply for kids while they are growing, things are just get more improve and better over time. Lego had really brilliant idea about made a place call Lego Land for all ages. Lego allowed children of both genders to express themselves.…
First, within the Growth Period That Wasn’t (1993-1998), Lego decided to extend its brand into by launching a variety of new products (watches, theme parks, kids clothing, etc.) that they believed would allow them to build a stronger connection with the customer and therefor, a stronger brand within the large toy industry. While in theory this action seemed that it could address some of the original product flaws (which was that Lego was a very one-dimensional product producer/products took too long to build), the brand extensions were too far away from their core business and thus moved away from their original customer base. Lego had no competitive advantage in designing or producing these new products, and given their philosophy to produce everything “in house” rather than outsourcing, it would take time and money to bring these products to market. While the new product launches made sense to management, there was confusion within the market place as to why Lego moved away from its core business – the large issue being that management trusted their own knowledge of the brand rather than listening to their consumers. While growth was the focus, the company tried to grow outside its traditional markets which lead to complexity of the brand, complexity of the…
Changes in the market environment in the 90’s also spurred on strategy development at LEGO. The advent of competitors and research contrary to what LEGO was basing its strategy on up to that point proved to be a focal point for the company. Objectives were set out and adopted and the company moved on.…
Non performing assets, including the company's LEGOLAND parks were sold off. A radical plan for recovery and growth was introduced. Since then company revenues have increased from $1 billion to $4 billion [2012] and profits have soared to $1.3 billion before tax. The company's share of the world toy market has doubled from 2% in 2004 to over 5% in 2012. LEGO has overtaken HASBRO as the second largest toy manufacturer in the world.…
The company LEGO is a famous toy manufacturing organization headquartered in Billund, Demark. It was founded in 1932 and owned by the family Kristiansen. In 1934, the founder stumble upon the name LEGO, which stands for Leg Godt and meaning “play well” in Danish. The major products of the company LEGO are LEGO-brand toys, which consisting most of the interlocking plastic bricks. LEGO also introducing its own system, which means that thousands of building elements can be easily combined with numerous ways and could be dismantling and used reduplicative for different models. (710973 PROJECT PAPER 510 PAGES) In 2016, the company has approximately 16,836 employees, generating revenues of 37.9 billion DKK (Danish Krone) and the net profit of 9.4 billion DKK.…
The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House…