Cadbury
Cadbury plc, formerly known as Cadbury-Schweppes plc, before it demerged from its Americas Beverages manufacturing business in 2008 (Peston, 2008), is the world’s leading confectionery manufacturer and distributor. Cadbury plc “operates in over 60 countries, works with over 35,000 direct and indirect suppliers and employs around 50,000 people” (Cadbury India Ltd., 2008).
(i) Cadbury’s Vision Statement
According to CEO Todd Stitzer, Cadbury’s vision statement is outlined in its Vision In Action (VIA) plan (refer to Appendix A), that covers the company’s plans for the next 4 years.
Our objective is to deliver superior shareholder returns by realizing our vision to the be the world’s biggest and best confectionery company. We are currently the biggest, and we have an enduring commitment to become the undisputed best. At the heart of our plan is our performance scorecard, delivered through our priorities, sustainability commitments and culture (Cadbury plc, 2008).
Cadbury plans to “deliver superior shareholder returns” (Cadbury plc, 2008) by measuring its financial progress in the areas of growth, efficiency, capabilities and sustainability from 2008 to 2011 (Cadbury plc, 2008).
(ii) Cadbury’s Mission Statement
Cadbury’s mission statement outlines its overall business objective and its commitment to its customers.
Our core purpose “Working together to create brands people love" captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands.
Simply put, we spread happiness! (Cadbury plc, 2008)
Furthermore, Cadbury stresses the importance that it places on quality. Apart from its mission statement, it also references the slogan, “Cadbury means quality” as an integral part of its business’s activities (Superbrands, 2008).
Lastly, Cadbury also aims to put “A Cadbury in every pocket” (Karvy Research, n.d.) by targeting current consumers and encouraging them to make impulse purchases and by
(i) Cadbury’s Vision Statement
According to CEO Todd Stitzer, Cadbury’s vision statement is outlined in its Vision In Action (VIA) plan (refer to Appendix A), that covers the company’s plans for the next 4 years.
Our objective is to deliver superior shareholder returns by realizing our vision to the be the world’s biggest and best confectionery company. We are currently the biggest, and we have an enduring commitment to become the undisputed best. At the heart of our plan is our performance scorecard, delivered through our priorities, sustainability commitments and culture (Cadbury plc, 2008).
Cadbury plans to “deliver superior shareholder returns” (Cadbury plc, 2008) by measuring its financial progress in the areas of growth, efficiency, capabilities and sustainability from 2008 to 2011 (Cadbury plc, 2008).
(ii) Cadbury’s Mission Statement
Cadbury’s mission statement outlines its overall business objective and its commitment to its customers.
Our core purpose “Working together to create brands people love" captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands.
Simply put, we spread happiness! (Cadbury plc, 2008)
Furthermore, Cadbury stresses the importance that it places on quality. Apart from its mission statement, it also references the slogan, “Cadbury means quality” as an integral part of its business’s activities (Superbrands, 2008).
Lastly, Cadbury also aims to put “A Cadbury in every pocket” (Karvy Research, n.d.) by targeting current consumers and encouraging them to make impulse purchases and by