• Cadbury was the first company to include pictures instead of printed text on chocolate boxes.
• George Cadbury didn’t want to take mothers away from their children, so he developed a company rule that women had to leave work when they got married. Each married woman was given a bible and a carnation as wedding gifts.
• In 1886 Cadbury became one of the first firms to have dining rooms with kitchens and food for sale.
• A miniature metal animal (elephant, penguin, owl, fox, duck, squirrel, rabbit or turtle) was given away with specially designed cocoa tins in 1934. In the same year, Cadbury's tokens, which came with packs of cocoa, could be redeemed for lamps, kettles and saucepans.
• So many children joined Cadbury’s Cococub Club that it had 300,000 members in 1936.
• Cadbury’s World Visitor Center opened in 1990, welcoming 400,000 visitors in its first year.
• Cadbury launched a Get Active program in 2003, helping 10,000 teachers get in shape.
Cadbury Product Timeline
1865 – Cadbury Cocoa Essence
1875 – Cadbury Easter Eggs
1897 – Cadbury Milk Chocolate
1905 – Cadbury Dairy Milk
1908 – Cadbury Bournville Chocolate
1915 – Cadbury Milk Tray
1920 – Cadbury Flake
1923 – Cadbury Crème Eggs
1929 – Cadbury Crunchie
1938 – Cadbury Roses
1948 – Cadbury Fudge
1968 – Cadbury Picnic
1960 – Cadbury Buttons
1970 – Cadbury Curly Wurly
1983 – Cadbury Wispa
1985 – Cadbury Boost
1987 – Cadbury Twirl
1992 – Cadbury Timeout
1996 – Cadbury Fuse
2001 – Cadbury Brunchbar, Dream & SnowFlake
Chocolate Hall of Fame
Many famous Cadbury brands have enjoyed considerable success. While Cadbury Dairy Milk chocolate remains the most popular moulded chocolate bar in Australia, other rising stars are always joining the Cadbury Hall of Fame.
Cadbury Dairy Milk (1905)
Cadbury Dairy Milk was launched in 1905 after more than four years of research and the introduction of new production processes. Cadbury had been determined to develop