Cadbury
Contents
Introduction
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class.
Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal production company, we talk a lot about the chocolate brand because of their advertising campaign. The aim of this new approach to advertising from Cadbury 's is not to focus on the chocolate but on the joy and enjoyment, you associate with eating a chocolate bar.
The three most famous campaigns to date are 'Gorilla 's ' in 2007, 'Airport trucks ' in 2008, and 'Eyebrows ' in 2009. All of these advertising campaigns are set in a fun environment with enjoyable music to try to capture people 's attention, excite them and make them feel happy. In this report, we will at first, evaluate the objectives and advertising platform of these three ads. We will then explain the advantages and disadvantages of TV advertising. We will explore the role of viral advertising in these sort of advertising campaigns, before concluding by highlighting just what made these Cadbury 's ad 's so memorable.
Q1. View all three Cadbury Dairy Milk advertisements on YouTube. Describe and evaluate the advertising platform and the advertising objectives of these three ads. How are all three related?
In 2007, Cadburys launched its first advertising campaign from the newly established ‘A Glass and a Half Full Productions’. The 90 second advertisement entitled “Gorilla” was premiered during the season finale of Big Brother 2007, with the Phil
Introduction
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class.
Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal production company, we talk a lot about the chocolate brand because of their advertising campaign. The aim of this new approach to advertising from Cadbury 's is not to focus on the chocolate but on the joy and enjoyment, you associate with eating a chocolate bar.
The three most famous campaigns to date are 'Gorilla 's ' in 2007, 'Airport trucks ' in 2008, and 'Eyebrows ' in 2009. All of these advertising campaigns are set in a fun environment with enjoyable music to try to capture people 's attention, excite them and make them feel happy. In this report, we will at first, evaluate the objectives and advertising platform of these three ads. We will then explain the advantages and disadvantages of TV advertising. We will explore the role of viral advertising in these sort of advertising campaigns, before concluding by highlighting just what made these Cadbury 's ad 's so memorable.
Q1. View all three Cadbury Dairy Milk advertisements on YouTube. Describe and evaluate the advertising platform and the advertising objectives of these three ads. How are all three related?
In 2007, Cadburys launched its first advertising campaign from the newly established ‘A Glass and a Half Full Productions’. The 90 second advertisement entitled “Gorilla” was premiered during the season finale of Big Brother 2007, with the Phil