Cadbury Dairymilk
PGDM 12129 – Arun K. P.
PGDM 12141 – Juhi Lalwani PGDM 12155 – Ritesh Jaiswal PGDM 12165 – Shashank Sharma PGDM 12177 – Vinay A. Hamasagar
PGDM 12129 – Arun K. P.
PGDM 12141 – Juhi Lalwani PGDM 12155 – Ritesh Jaiswal PGDM 12165 – Shashank Sharma PGDM 12177 – Vinay A. Hamasagar
CADBURY DAIRY MILK An Indian Perspective ……
Submitted to : Dr. H. Gayathri CADBURY DAIRY MILK An Indian Perspective ……
Submitted to : Dr. H. Gayathri
Table of Contents Cadbury 1 Cadbury in India 1 Size of the Market 2 Awards and Recognitions in India 3 Product Portfolio 4 The Marketing Mix 5 Product 5 Price 6 Place 7 Promotion 7 Brand Analysis: 9 What is a brand? 9 Cadbury Dairy Milk as a brand: 9 Brand Identity: 10 Brand Loyalty: 10 Brand Proposition: 10 Brand Positioning: 10 Brand Personality: 11 Cadbury’s Dairy Milk – The Rebel Leader 11 SWOT Analysis 13 Strengths 13 Opportunities 13 Threats 14 Segmentation & Targeting 15 Descriptive: 15 Geographic: 15 Demographic: 15 Psychographic: 16 Behavioural 16 Occasions: 16 Benefits: 16 User Status: 16
Cadbury
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's bestselling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.
Kraft Foods Inc.
Kraft Foods is an American multinational confectionery, food and beverage producing company. It markets many brands in more than 170 countries. Twelve of its brands including Cadbury, Jacobs, Kraft, annually earn more than $1 billion worldwide. Forty of its brands are at least a century old.
Purchase of Cadbury
On September 7, 2009, Kraft made a £10.2 billion takeover offer for the long-established British confectionery group Cadbury, makers of Dairy Milk and
PGDM 12141 – Juhi Lalwani PGDM 12155 – Ritesh Jaiswal PGDM 12165 – Shashank Sharma PGDM 12177 – Vinay A. Hamasagar
PGDM 12129 – Arun K. P.
PGDM 12141 – Juhi Lalwani PGDM 12155 – Ritesh Jaiswal PGDM 12165 – Shashank Sharma PGDM 12177 – Vinay A. Hamasagar
CADBURY DAIRY MILK An Indian Perspective ……
Submitted to : Dr. H. Gayathri CADBURY DAIRY MILK An Indian Perspective ……
Submitted to : Dr. H. Gayathri
Table of Contents Cadbury 1 Cadbury in India 1 Size of the Market 2 Awards and Recognitions in India 3 Product Portfolio 4 The Marketing Mix 5 Product 5 Price 6 Place 7 Promotion 7 Brand Analysis: 9 What is a brand? 9 Cadbury Dairy Milk as a brand: 9 Brand Identity: 10 Brand Loyalty: 10 Brand Proposition: 10 Brand Positioning: 10 Brand Personality: 11 Cadbury’s Dairy Milk – The Rebel Leader 11 SWOT Analysis 13 Strengths 13 Opportunities 13 Threats 14 Segmentation & Targeting 15 Descriptive: 15 Geographic: 15 Demographic: 15 Psychographic: 16 Behavioural 16 Occasions: 16 Benefits: 16 User Status: 16
Cadbury
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's bestselling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.
Kraft Foods Inc.
Kraft Foods is an American multinational confectionery, food and beverage producing company. It markets many brands in more than 170 countries. Twelve of its brands including Cadbury, Jacobs, Kraft, annually earn more than $1 billion worldwide. Forty of its brands are at least a century old.
Purchase of Cadbury
On September 7, 2009, Kraft made a £10.2 billion takeover offer for the long-established British confectionery group Cadbury, makers of Dairy Milk and