CADBURY Final

STRATEGIC PERSPECTIVES ON MARKETING
MKTG45165

CADBURY REPORT

12TH DECEMBER 2013

WORD COUNT – 3727

STUDENT ID NO. – N0533900

TABLE OF CONTENT

I. Executive summary ______________________________________4

II. External Environment

PESTEL Analysis _________________________________________5

Porter’s Five Forces _______________________________________8

III. Internal Environment

Resource Based Analysis

Tangible Resource _______________________________________12

Intangible Resource ______________________________________14

Tows Matrix ____________________________________________16

IV. Vision Statement _______________________________________18

V. Values of Cadbury ______________________________________19

VI. Corporate Social Responsibility

CSR Stances ___________________________________________21

VII. Cadbury in Nigeria

PESTEL Analysis ________________________________________25

CAGE Analysis _________________________________________ 26

VIII. Reason behind entering the market ________________________28

IX. Market Entry strategy ___________________________________ 28

X. References ____________________________________________29

EXECUTIVE SUMMARY

This report contains research analysis of Cadbury that includes external and internal environment. Models like PESTEL, Porter’s Five Forces, Resource based analysis, TOWS Matrix, CAGE Analysis, etc. have helped me to analyze my research in a better way. They help us to understand the political, economical, social, legal, environmental etc. factors about the company, also the strengths, weaknesses, opportunities and threats of the company help you better understand the problems and gives a solution on how to make it better. It makes it clearer and specific to analyze the data and the facts using these models. Also by using Porter’s five forces model, you figure out the competitors, what is company’s buying power, supply power etc.

Cadbury’s Corporate Social

References: [Thinking made easy, 2010, The Student Room and Keynote, 2013]