Cadbury Media Planning
Cadbury Roses Chocolate | November 22010 | Pre Christmas media planning campaign | |
Introduction
Cadbury Roses Boxed chocolate is one of the famous Cadbury product range. This boxed chocolate have filled New Zealand home with happiness for many years. This chocolate boxed are inexpensive chocolates which containing a small proportion of cocoa solids and high proportion of vegetables fat. A large packet can be bought cheaply which make this chocolate boxed as a common stand by gift on Mother’s Day and it sell well too during the Christmas celebration.
This media plan for pre Christmas campaign will help in support of the brand which has the high sales opportunity during winter time. Previously there are little media support and more focusing on in-store displays. By this, we have a great opportunity for using others medium which can give greater exposure and cost efficiency in order to make this campaign successful and make the brand more stronger and become the first choice of chocolate boxed in consumer mind.
Executive Summary
* The propose of this media plan is to support the brand campaign which has the high sale during winter month. * For this pre Christmas campaign, Radio and magazine will be use as the main medium which will targeting to reach the specific target market (HHS 25-49) * We are comparing 24 month of ads spend from August 2008 to July 2009 and from August 2009 to July 2010. * In chocolate category, chocolate bar is the higher percentage of share follow by chocolate block and chocolate boxed. * In this category most of the spending goes to television follow by radio and magazine. * For the brand category, Cadbury Roses chocolate has the higher spending compare others competitor. * Ferreo Rocher chocolate is the main competitor in this category but the spending still low compare to Cadbury Roses chocolate. * Most of the spend by the Cadbury roses chocolate goes into television follow
Introduction
Cadbury Roses Boxed chocolate is one of the famous Cadbury product range. This boxed chocolate have filled New Zealand home with happiness for many years. This chocolate boxed are inexpensive chocolates which containing a small proportion of cocoa solids and high proportion of vegetables fat. A large packet can be bought cheaply which make this chocolate boxed as a common stand by gift on Mother’s Day and it sell well too during the Christmas celebration.
This media plan for pre Christmas campaign will help in support of the brand which has the high sales opportunity during winter time. Previously there are little media support and more focusing on in-store displays. By this, we have a great opportunity for using others medium which can give greater exposure and cost efficiency in order to make this campaign successful and make the brand more stronger and become the first choice of chocolate boxed in consumer mind.
Executive Summary
* The propose of this media plan is to support the brand campaign which has the high sale during winter month. * For this pre Christmas campaign, Radio and magazine will be use as the main medium which will targeting to reach the specific target market (HHS 25-49) * We are comparing 24 month of ads spend from August 2008 to July 2009 and from August 2009 to July 2010. * In chocolate category, chocolate bar is the higher percentage of share follow by chocolate block and chocolate boxed. * In this category most of the spending goes to television follow by radio and magazine. * For the brand category, Cadbury Roses chocolate has the higher spending compare others competitor. * Ferreo Rocher chocolate is the main competitor in this category but the spending still low compare to Cadbury Roses chocolate. * Most of the spend by the Cadbury roses chocolate goes into television follow