Cadbury Plc Performances to the Society and Community
Cadbury Plc Performances to the Society and Community
Today, the increase of the social awareness rendering the consumers be more sensitive, judgmental towards the product and companies (Seb Chan 2007). Therefore, companies should consider on their performances from the society eye. Intend to avoid the business issue or problem and keep their position in the global market (Institute of Market Economics 2007). As one of the biggest British companies engaged in confectionery manufacture (Food Business Review n.d.), the success rate of Cadbury can be determined by the company’s performances to the stakeholder and the society as the way to shared understanding each other or called as social contract This paper examines the performances of Cadbury Plc relate to the Stakeholder which are Consumer and Community. Indentify the company issues of the chocolate product that bring impact to the consumer and their contribution as the step of fights against poverty and slavery issue on the fair trade.
Case Against Cadbury
The well-known problem of Cadbury is the contribution on obesity to the children. The company has to take the responsibility regarding their product of Cadbury’s Diary Milk that raise the obesity rates. As the evidence of this, The Sunday Times (October 28, 2004) reported that Health figures in the UK show 8.5 per cent of six-year-olds and 15 per cent of 15-year-olds are obese. The Food Standards Agency predicts that obesity will cost approximately of UK £3.6 billion a year by 2010. Therefore, to solve obesity issue and criticized by stakeholder, Cadbury has attempt to preventing it by change the ingredient and resize the portion of the chocolate (Glaetzer 2009).
Furthermore, the recent business issues befalling to the Cadbury is the issue of salmonella bacteria contaminated to the chocolate product. The BBC NEWS (July 16, 2006) stated that salmonella contamination considering being big issues when revealed that there had been 56 cases of salmonella
Today, the increase of the social awareness rendering the consumers be more sensitive, judgmental towards the product and companies (Seb Chan 2007). Therefore, companies should consider on their performances from the society eye. Intend to avoid the business issue or problem and keep their position in the global market (Institute of Market Economics 2007). As one of the biggest British companies engaged in confectionery manufacture (Food Business Review n.d.), the success rate of Cadbury can be determined by the company’s performances to the stakeholder and the society as the way to shared understanding each other or called as social contract This paper examines the performances of Cadbury Plc relate to the Stakeholder which are Consumer and Community. Indentify the company issues of the chocolate product that bring impact to the consumer and their contribution as the step of fights against poverty and slavery issue on the fair trade.
Case Against Cadbury
The well-known problem of Cadbury is the contribution on obesity to the children. The company has to take the responsibility regarding their product of Cadbury’s Diary Milk that raise the obesity rates. As the evidence of this, The Sunday Times (October 28, 2004) reported that Health figures in the UK show 8.5 per cent of six-year-olds and 15 per cent of 15-year-olds are obese. The Food Standards Agency predicts that obesity will cost approximately of UK £3.6 billion a year by 2010. Therefore, to solve obesity issue and criticized by stakeholder, Cadbury has attempt to preventing it by change the ingredient and resize the portion of the chocolate (Glaetzer 2009).
Furthermore, the recent business issues befalling to the Cadbury is the issue of salmonella bacteria contaminated to the chocolate product. The BBC NEWS (July 16, 2006) stated that salmonella contamination considering being big issues when revealed that there had been 56 cases of salmonella