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Cadbury Ppt
Strategic Decisions: Vision into Action and Beyond

16 September 2009

Welcome
• Refer you to our forward looking statements • Operating under the UK Takeover Code
• Unable to repeat or update near-term targets or growth expectations • All our conversations with the market will need to be monitored by an approved financial adviser

Todd Stitzer
Chief Executive Officer

Vision into Action and Beyond
• Compelling strategy to drive growth
• Bottom up plan of priorities and actions • Stretching but achievable goals

• Clear differentiation to enable success
• Confectionery: an attractive growth market • Investing in and benefiting from growth markets

• Delivering on our promises and confident in our ability to execute
• Delivering on our Vision into Action targets

• Well positioned to capitalise on future growth opportunities

Our Vision into Action sets clear goals
Performance Scorecard 4-6% organic revenue growth Total confectionery share gain Mid-teens margins by 2011 Strong dividend growth Priorities Growth Efficiency Capabilities Improved Return on Capital Efficient balance sheet

Sustainability

Over the last five years revenue growth has been strong
Cadbury 5-year CAGR 6.3% pa

7.2% 6.4%

7.2% 6.9%

4.0%
Market 5-year CAGR 5.3% pa

2004

2005

2006

2007

2008

Note: Growth rates are rebased to prior period exchange rates, and exclude Australia Beverages

At the same time our market share has significantly increased
Global Confectionery Share
+100bps share gain

10.3%

9.3%

2003
Source: Euromonitor, Historic regional / global values are the aggregation of local currency country data at current prices converted into the common currency using fixed exchange rates.

2008

We adapted well to challenges of cost inflation to sustain good levels of revenue growth

Up 7.2% Up 6.4% Up 4.0%
5% price mix

Up 6.9% Up 4%

6% price mix

6% price mix

2005

2006

2007

2008

H1 2009

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