Cafe de Coral
The Hong Kong Management Association
Diploma in Management Studies
Spring Term 2013
Management Project
A Two-Year Strategic Business Plan of Café de Coral in Hong Kong Fast Food Industry.
Cover Sheet
2. INTRODUCTION
2.1 Company History & Background
Café de Coral Group (0341) is the largest publicly listed Chinese fast food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialty restaurants chain, with vertical and horizontal diversification in institutional catering and food processing business.
The Group was incorporated in October 1968 and went public in July 1986 on the Stock Exchange of Hong Kong, which was the first of its kind at the time of listing. In October, it was appointed as one of the top 200 constituents of The Heng Seng Composite Index Series. After 42 years of development, if has become the market leader in the Hong Kong fast food industry and the largest national brand for Chinese quick service restaurant in Canada, with over 24.8% market share in the Quick Service Restaurant segment and 4.6% of the total dining out industry in Hong Kong. Its business operation spans over 2 continents with more than 300 operating units in Hong Kong, over 100 outlets in China as well as more than 140 units in North America.
Below is a Café de Coral’s organization chart.
2.2 Company Motto & Mission
The trade-name “Café de Coral” originates from the Chinese ideal of togetherness, forming a three- word logo literally meaning that both the shareholders, the customers and the staff, should be “all happy together” at “Café de Coral”.
The corporate motto”A Hundred Points of Excellence” reflects their commitment to strive for excellence, as they make strategic business moves in a rapidly changing world. Profit is only a by-product of their undeviating pursuit of excellence to 100%.
Their Mission is“To establish Café de Coral Holdings as a distinguished corporation in the food and
Diploma in Management Studies
Spring Term 2013
Management Project
A Two-Year Strategic Business Plan of Café de Coral in Hong Kong Fast Food Industry.
Cover Sheet
2. INTRODUCTION
2.1 Company History & Background
Café de Coral Group (0341) is the largest publicly listed Chinese fast food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialty restaurants chain, with vertical and horizontal diversification in institutional catering and food processing business.
The Group was incorporated in October 1968 and went public in July 1986 on the Stock Exchange of Hong Kong, which was the first of its kind at the time of listing. In October, it was appointed as one of the top 200 constituents of The Heng Seng Composite Index Series. After 42 years of development, if has become the market leader in the Hong Kong fast food industry and the largest national brand for Chinese quick service restaurant in Canada, with over 24.8% market share in the Quick Service Restaurant segment and 4.6% of the total dining out industry in Hong Kong. Its business operation spans over 2 continents with more than 300 operating units in Hong Kong, over 100 outlets in China as well as more than 140 units in North America.
Below is a Café de Coral’s organization chart.
2.2 Company Motto & Mission
The trade-name “Café de Coral” originates from the Chinese ideal of togetherness, forming a three- word logo literally meaning that both the shareholders, the customers and the staff, should be “all happy together” at “Café de Coral”.
The corporate motto”A Hundred Points of Excellence” reflects their commitment to strive for excellence, as they make strategic business moves in a rapidly changing world. Profit is only a by-product of their undeviating pursuit of excellence to 100%.
Their Mission is“To establish Café de Coral Holdings as a distinguished corporation in the food and