Caitlin Hogan Case

Marketing Assessment 3:
Reflective Case Analysis Caitlin Hogan

CONTENTS PAGE

1.0 Executive Summary………………………………………………………………………….……….Page 3

2.0 Summary of Marketing Outcomes……………………………………………………….……Page 4 2.1 Objective Results and Outcomes - Table 1.1: Objective Results and Outcomes 2.2 Sales and production outcomes 2.3 Final Profit and Loss statement - Table 1.2 Profit and Loss 2.4 Marketshare calculations - Table 1.3: Marketshare and competitor analysis: Post Market Days

3.0 Key issues arising from the QUTopia Simulation……………………………………….Page 7 - Table 1.4: Summary of
With this in mind we produced a total of 100 units.

2.2.1 Total number of units sold:
By the end of the Market Day 2, The Bar Exam had sold 65 units.

3.1.1 Stock on hand (left-over inventory): After selling 65 units, The Bar Exam had 35 left-over inventory.

a. Final Profit and Loss statement
The final profitability of our business, The Bar Exam, was -20%. started with a total of $4000 Qutopian dollars. The business was left with $2200 Qutopian dollars after $1800 Qutopian dollars was used to pay for other expenses. These expenses can be seen in the table below.
Table 1.3: Final Expenses | $ real currency | ($) QUTopia currency | | | 01. Income | | | | | 02. Turnover | - | $1550 | | | 03. Cost of Sales (Production) | | | | | 04. Materials | $60 | - | | | 05. Wages | - | $1,300 | | | 06. Total [4+5] | | | $1,360 | | 07. GROSS PROFIT | | | | $190 | 08. Distribution | - | $500 | | | 09. Stall purchase | - | | | | 10. Delivery Costs | - | - | |