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California Trade Company Case Analysis

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California Trade Company Case Analysis
Your email has been forwarded to my attention. First, I would like to say thank you for your interest in Breeder’s Choice products. Breeder’s Choice has been around since 1947 and pride ourselves to have one of the best, natural pet foods in America today.

Our company, A.S.Frost Ltd has been distributing and marketing Breeder’s Choice products in Asia since 2002, and we hope we can be of assistance to you.

To ensure we assist you correctly, we like to learn more about our customer. Would you be so kind to assist us with the following questions: I noticed you own the company – The California Trade Company.
- How long has your company been around?
- What products, brands do you currently import and export?
- Are you based in California or Shanghai?
…show more content…

- Has your wife’s family found a location for their pet store?
- Where will this pet store be located?
- What size pet store are they looking at?
- When will the pet store likely to open?
- Were they from this industry previously?
- What kind of quality do they look for in dog foods?
- You mentioned “After seeing the need for the quality dog food in their market, they decide to apply the infrastructure they had already built towards filling this need”. Could you kindly elaborate what kind of infrastructure are we referring to? And how does this infrastructure fills the need?

I thank you in advance for answering our questions above. This will certainly help us in understanding our customer so we can serve you


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