Callaway golf case
Case – Callaway Golf Canada
Their goal:
“To help every golfer become a better golfer”.
The primary issue-
I have come to the conclusion that the primary issue of Callaway Golf is:
“ In order to maintain Callaway’s target customers of high performance, they must figure out how to perform better service to differentiate themselves from competitors moving forward”.
Related Issues
In my opinion some of the related issues for this case would be that being Callaway Canada was a manufacturing company, how much focus should they place actually on service. Also, could Callaway Canada really create a source of competitive advantage in service?
Ely Callaway’s history
I believe that Ely had quite a bit of a struggle in golf because he was willing to pay premium for improved performance. This is what he felt would give a competitive advantage over his competitors. Furthermore, with this strategy, he felt that it would be more enjoyable for the average golfer.
Mini S.W.O.T for Callaway
S- they are already established, brand loyalty
W-one of their products performed poorly, only target ‘rich’ people
O-Service, Tailoring to golfers needs
T-Competitors and substitutes
Porters 5 forces in relation to Callaway:
I only depicted 2 of the 5 forces that would have a major affect on Callaway’s. The first force that would come into play would be the ‘Threat of substitutes’, this is because if prices are lower at a competing golf manufacturing company, a person who really does not care about performance, but more so for just doing it as a hobby, would more that likely turn towards the substitute.
Therefore, I believe that Callaway’s should target a wider costumer base instead of JUST the upper class performers.
On the other hand, another force that would come into play would be Rivalry because Callaway’s has a lot of intense competition. This means that they have to focus on the pressure they have on prices, meaning because they
Their goal:
“To help every golfer become a better golfer”.
The primary issue-
I have come to the conclusion that the primary issue of Callaway Golf is:
“ In order to maintain Callaway’s target customers of high performance, they must figure out how to perform better service to differentiate themselves from competitors moving forward”.
Related Issues
In my opinion some of the related issues for this case would be that being Callaway Canada was a manufacturing company, how much focus should they place actually on service. Also, could Callaway Canada really create a source of competitive advantage in service?
Ely Callaway’s history
I believe that Ely had quite a bit of a struggle in golf because he was willing to pay premium for improved performance. This is what he felt would give a competitive advantage over his competitors. Furthermore, with this strategy, he felt that it would be more enjoyable for the average golfer.
Mini S.W.O.T for Callaway
S- they are already established, brand loyalty
W-one of their products performed poorly, only target ‘rich’ people
O-Service, Tailoring to golfers needs
T-Competitors and substitutes
Porters 5 forces in relation to Callaway:
I only depicted 2 of the 5 forces that would have a major affect on Callaway’s. The first force that would come into play would be the ‘Threat of substitutes’, this is because if prices are lower at a competing golf manufacturing company, a person who really does not care about performance, but more so for just doing it as a hobby, would more that likely turn towards the substitute.
Therefore, I believe that Callaway’s should target a wider costumer base instead of JUST the upper class performers.
On the other hand, another force that would come into play would be Rivalry because Callaway’s has a lot of intense competition. This means that they have to focus on the pressure they have on prices, meaning because they