Callaway Golf Presentation
Callaway Golf
Pear (Chanappiya) Choomjai, Darrell Thompson, Kent (Zhengyuan) Chan
History of Callaway Golf
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1981 Ely Callaway sells a wine vineyard for $14 million dollars
1983 Ely renames the company Callaway Hickory Stick USA
1985 Company moves to Carlsbad, CA.
1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs, along with new and innovative designs. 1988 Company renames its self Callaway Golf
1989 Introduces traditional sized steel clubs
1990 Callaway drivers are number one on the senior PGA tour
1992 Callaway goes public and is traded on the NYSE under the symbol ELY
1995 Callaway becomes number one manufacturer of sales in woods and irons History of Callaway Golf Continued
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1996 Callaway becomes worlds largest manufacturer of clubs
1997 Callaway acquires Odyssey Sports
1999 Titanium drivers are introduced in Asia and Europe
2002 Callaway lunches HX Golf Balls
Callaway Golf Today
• Callaway uses cutting edge technology to manufacture the world’s longest driver (the Big Bertha)
• Callaway offers a large selection on men’s and woman’s golf accessories and apparel.
• Callaway offers a golf magazine that has details on some of the top players, courses and golf tips
• Callaway also offers free donations to the under privileged
• Callaway provides great benefits and services to their employees
• Callaway has evolved over time from a manufacturer of golf clubs to one of the leading manufacturers and distributors of a full line of golf equipment and accessories
Callaway Golf Today Continued
• Sells its products to retailers, directly and through its whollyowned subsidiaries, and to third-party distributors.
•
Sells pre-owned golf products, and Callaway Golf and Odyssey products direct to consumers through its website
•
Licenses its trademarks and service marks in exchange for a royalty fee to third parties for use of golf related accessories
Callaway’s Organizational Chart
Pear (Chanappiya) Choomjai, Darrell Thompson, Kent (Zhengyuan) Chan
History of Callaway Golf
•
•
•
•
•
•
•
•
•
1981 Ely Callaway sells a wine vineyard for $14 million dollars
1983 Ely renames the company Callaway Hickory Stick USA
1985 Company moves to Carlsbad, CA.
1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs, along with new and innovative designs. 1988 Company renames its self Callaway Golf
1989 Introduces traditional sized steel clubs
1990 Callaway drivers are number one on the senior PGA tour
1992 Callaway goes public and is traded on the NYSE under the symbol ELY
1995 Callaway becomes number one manufacturer of sales in woods and irons History of Callaway Golf Continued
•
•
•
•
1996 Callaway becomes worlds largest manufacturer of clubs
1997 Callaway acquires Odyssey Sports
1999 Titanium drivers are introduced in Asia and Europe
2002 Callaway lunches HX Golf Balls
Callaway Golf Today
• Callaway uses cutting edge technology to manufacture the world’s longest driver (the Big Bertha)
• Callaway offers a large selection on men’s and woman’s golf accessories and apparel.
• Callaway offers a golf magazine that has details on some of the top players, courses and golf tips
• Callaway also offers free donations to the under privileged
• Callaway provides great benefits and services to their employees
• Callaway has evolved over time from a manufacturer of golf clubs to one of the leading manufacturers and distributors of a full line of golf equipment and accessories
Callaway Golf Today Continued
• Sells its products to retailers, directly and through its whollyowned subsidiaries, and to third-party distributors.
•
Sells pre-owned golf products, and Callaway Golf and Odyssey products direct to consumers through its website
•
Licenses its trademarks and service marks in exchange for a royalty fee to third parties for use of golf related accessories
Callaway’s Organizational Chart
References: • Burgelman, R.A., Christensen, C. M., and Wheelwright, S. C., (2009). Strategic Management of technology and Innovation • Hargadon, A., Sutton, R., (2002). Would You Play Golf on a Week Day Afternoon? Harvard Business Review, pp • Callaway., (2013). Annual report 2013. Retrieved from http://www.ir.callawaygolf.com/.