Caltex Bio E-10 Unleaded Petrol
Table of Contents
Introduction 2
Silver water Terminal Upgrade at NSW 2
Bio E-10 Unleaded Petrol 3
Marketing Budget 4 Marketing forecast and Budget 4 Revenue 5
Different Business Analytical Methods 5 Breakeven Point Analysis 5 Return on Investment-ROI 5
Importance of Marketing Budget 6
Viability of Marketing Budget 6
Recommendation and Conclusion 10
References 11
Introduction
Caltex Australia Limited deals with oil refinery as well as marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points allover Australia. Caltex Australia Limited also has a national network of service stations which are branded as Caltex or Ampol. US Chevron Texaco refining joint enterprise owns about 50% of the company. Caltex Australia Limited is the leading company in market within strategic refinery of petroleum on top of being the leading distribution industry within Australia. It runs two key refineries at Kurnell in Sydney and also at Lytton in Brisbane. The company is still investing to make sure that it sustains market leadership. The extent of the market business facilitates the company in taking advantage of the developing essentials of the industry (Caltex 2008). The marketing operation is involved in the promotion and sale of Caltex products using a global network of about 2,000 Caltex, Caltex Woolworths, Ampol branded services stations and also branded resellers. Moreover, marketing makes sales directly to a big number of commercial clients. In this report, we will be analyzing the recent launch of Caltex Bio E-10 unleaded petrol which has brought high performance fuel to the forecourt. This petrol has approximately 10% ethanol. Specifically, we will be looking at the investment in Silverwater terminal whose main objective is to support the growth of Caltex in biofuels within New South Wales (Archibald 2010).
Silverwater terminal
Introduction 2
Silver water Terminal Upgrade at NSW 2
Bio E-10 Unleaded Petrol 3
Marketing Budget 4 Marketing forecast and Budget 4 Revenue 5
Different Business Analytical Methods 5 Breakeven Point Analysis 5 Return on Investment-ROI 5
Importance of Marketing Budget 6
Viability of Marketing Budget 6
Recommendation and Conclusion 10
References 11
Introduction
Caltex Australia Limited deals with oil refinery as well as marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points allover Australia. Caltex Australia Limited also has a national network of service stations which are branded as Caltex or Ampol. US Chevron Texaco refining joint enterprise owns about 50% of the company. Caltex Australia Limited is the leading company in market within strategic refinery of petroleum on top of being the leading distribution industry within Australia. It runs two key refineries at Kurnell in Sydney and also at Lytton in Brisbane. The company is still investing to make sure that it sustains market leadership. The extent of the market business facilitates the company in taking advantage of the developing essentials of the industry (Caltex 2008). The marketing operation is involved in the promotion and sale of Caltex products using a global network of about 2,000 Caltex, Caltex Woolworths, Ampol branded services stations and also branded resellers. Moreover, marketing makes sales directly to a big number of commercial clients. In this report, we will be analyzing the recent launch of Caltex Bio E-10 unleaded petrol which has brought high performance fuel to the forecourt. This petrol has approximately 10% ethanol. Specifically, we will be looking at the investment in Silverwater terminal whose main objective is to support the growth of Caltex in biofuels within New South Wales (Archibald 2010).
Silverwater terminal
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