TABLE OF CONTENT…………………………………………………………………….1
INTRODUCTION…………………….…………………………………….………………2
COMPANY BACKGROUND…………………………………………..…………………2
ISSUES/PROBLEM …………………………………………………………………...…..3
SWOT ANALYSIS………………………………………………… …………………...3-5
PROPOSED SOLUTION………………………………………………………………..6-8
IDEAL SOLUTION………………………………………………………………………9-10
SYNTHESIS……………………………………………………………………………...11
REFERENCES…………………………………………………………………………12
INTRODUCTION
1.0 COMPANY BACKGROUND
Antonio Claveta’s passion for food and traditional family values was the reason why Calveta Dining Services started. It begins in 1966 with a neighborhood restaurant which was features old family recipes. Eventually he started to expand his restaurants. In 1972 Calveta Dining Services entered into senior market which operating nearly 1,000 senior living facilities (SLFs) dining services in the United States. Calveta is operated all aspects of resident dining facilities such as menu development, meal preparation and service, and implementation of special programs. Calveta was the fourth largest competitor in the market. Calveta emphasize on the quality food and improving the services by making continuous innovations from time to time. When, Antonio Calveta retired in year 2007 after 35 years serving the business. Antonio handover CEO’s position to his son, Frank Calveta. Frank was by his father to double the company’s revenues within five years’ time. The revenue was $2 billion, 10% of the total market in 2007.
2.0 ISSUES/PROBLEMS
Frank as the president and CEO of Calveta Dining Services, he wants to fulfil his father’s desire, which is to double the company’s revenues within five years. He is confronting with lots of challenges such as:-
1. The company’s reputation,
2. Lack of infrastructure to enter into