Campaign Analysis: Geico's Boat Insurance
The product that is being advertised in this promotional video is Geico’s boat insurance. The target audience in mind for this product are people who own boats. This promotional video takes the viewer on a short journey of “why’s” and “why not’s” through the simple life of a fisherman.
The commercial is about a guy who has not called Geico to get insurance for his boat – a fact that gets rubbed into his face by the neighborhood fish. They all get a turn to laugh at him for the dumb decision he has made of not calling Geico. He later changes his mind saying that maybe he will get a rate quote... and then implies that he might just turn his newly found friends into his dinner.
It would be best to cast someone who is between the ages of 30
to 60 for the role. Though written for a man, it does not have to be casted as so. Not only does this commercial properly promotes the product, but it does so comically and cleverly while using a low budget. It really makes a person wonder “why haven’t I called Geico for boat insurance yet?”
The commercial is about a guy who has not called Geico to get insurance for his boat – a fact that gets rubbed into his face by the neighborhood fish. They all get a turn to laugh at him for the dumb decision he has made of not calling Geico. He later changes his mind saying that maybe he will get a rate quote... and then implies that he might just turn his newly found friends into his dinner.
It would be best to cast someone who is between the ages of 30
to 60 for the role. Though written for a man, it does not have to be casted as so. Not only does this commercial properly promotes the product, but it does so comically and cleverly while using a low budget. It really makes a person wonder “why haven’t I called Geico for boat insurance yet?”