In the book Can’t Buy My Love , the author, Jean Kilbourne discusses the influence advertising
has on social society. Throughout the book, she focuses on what advertising has done to society
whether we are aware of it or not, and the consequences that have been brought forth—America known
as a culture represented by cola, jeans, burgers, cigarettes, and alcohol. In terms of ethics, she believes
that corporations pray on the insecurities, social acceptance, and addictions of people, and how these
same corporations have taken advantage of the government and media which assisted in shaping society
into a group of moral-less, market-driven addicts.
Kilbourne begins with a popular belief among many in society, “advertising has no …show more content…
Why isn’t advertising falling underneath the same scrutiny as when a company or person is
dishonest with the information they present to society? Since society has fallen to the theory that they
are not affected by advertising and believe it is silly or humorous, it has cast a blind spell over how much
drive and influence it does have on society as well has the amount it has transformed it. Kilbourne
believes we are creating a toxic culture with all the false ideas and messages we send in our advertising.
Our advertising is showing images of happiness, joy, freedom and prosperity but yet we have millions of
people living in misery with addiction and violence growing in America while the products these
companies continue to generate money. People are no longer relying on each other for support but on
the products and services of these companies. America is spending millions on funding jails, addiction
recovery programs, and a war on drugs but we are spending all of our money on efforts that do not work
because we are not going directly to the source of what is causing the problems. As Kilbourne