Canadian Blood Services
Company Environment
The company
Customers
Competitors
Regulatory Situation
Global Environment
Major developments and general industry Trends
Opportunities and threats Marketing Strategies
Mission and Corporate Values
Objectives
Strategies Marketing Functions
Product
Price
Promotion
Place Analysis and Suggestions
M analysis
G analysis
Conclusion
Bibliography Appendix
Global Environment
Major Developments
General Industry Trends
According to a survey conducted by the Pet Products Manufacturer Association, more than 71.1 million or 63% of U.S. households have a pet. (Gundersen, 2008)
The pet food market has proven to be a very attractive market, according to the 2009-2010 American Pet Products Association, it is estimated that US$47.7 billion was spent on pets in the US in 2010, with US$18.28 billion being spent on pet food alone. The strong spending comes amid price increases in nearly every pet food category, the result of rising costs of fuel, ingredients and transportation for manufacturers. (Taylor, 2010)
Opportunities:
One of the biggest advantages NPP has is that it is a subsidiary of Nestle. What this means is that NPP can rely on the substantial and large funds of its parent company in order to expand its line of products, do some more aggressive marketing and pricing and have a cushion to fall back on in case of having sales decrease. The second great opportunity for NPP is the fact that pet owners are seeking for more luxurious products for their pets and they’re getting greater interest in what they feed their pets with. What this means is that the pet food market is expanding rapidly, especially in North America. According to a survey conducted by the Pet Products Manufacturer Association showed that in the U.S. more than half of the households have at least one pet in their houselod. (Gundersen, 2008)
Threats:
As in any business, one of the biggest threats is having numerous competitors; this is a big concern
The company
Customers
Competitors
Regulatory Situation
Global Environment
Major developments and general industry Trends
Opportunities and threats Marketing Strategies
Mission and Corporate Values
Objectives
Strategies Marketing Functions
Product
Price
Promotion
Place Analysis and Suggestions
M analysis
G analysis
Conclusion
Bibliography Appendix
Global Environment
Major Developments
General Industry Trends
According to a survey conducted by the Pet Products Manufacturer Association, more than 71.1 million or 63% of U.S. households have a pet. (Gundersen, 2008)
The pet food market has proven to be a very attractive market, according to the 2009-2010 American Pet Products Association, it is estimated that US$47.7 billion was spent on pets in the US in 2010, with US$18.28 billion being spent on pet food alone. The strong spending comes amid price increases in nearly every pet food category, the result of rising costs of fuel, ingredients and transportation for manufacturers. (Taylor, 2010)
Opportunities:
One of the biggest advantages NPP has is that it is a subsidiary of Nestle. What this means is that NPP can rely on the substantial and large funds of its parent company in order to expand its line of products, do some more aggressive marketing and pricing and have a cushion to fall back on in case of having sales decrease. The second great opportunity for NPP is the fact that pet owners are seeking for more luxurious products for their pets and they’re getting greater interest in what they feed their pets with. What this means is that the pet food market is expanding rapidly, especially in North America. According to a survey conducted by the Pet Products Manufacturer Association showed that in the U.S. more than half of the households have at least one pet in their houselod. (Gundersen, 2008)
Threats:
As in any business, one of the biggest threats is having numerous competitors; this is a big concern
References: http://www.petfoodindustry.com/6371.html Taylor 2010 http://www.nestlepurina.com/History.aspx PURINA HISTORY http://www.purina.com/coupons-and-offers/couponsandoffers.aspx COUPONS AND ETC http://www.purina.com/commitment-to-quality/commitmenttoquality.aspx REGULATIONS http://www.linkedin.com/company/nestle-purina LINKEDIN PROFILE Gundersen, R. (2008). A Growing Trend: Pet Owners Who Include Animals in Their Estate Planning. Journal Of Financial Service Professionals, 62(4), 70-76. http://saveonfoods.gsnrecipes.com/Shop/WeeklyAd.aspx promotion Nestle. (2012). Nestle good food, good life. Retrieved from http://www.nestle.com/AboutUs