Business 100, AB Investors
University of the Fraser Valley
SD College
Sector 32C, Chandigarh
Dear Business 100 – XYZ Investors,
We have responded to your request regarding an analysis of the Canadian Tire Corporation and in this report you will find the information about the Company and their recent corporate activity. We have identified various points that will be useful in your decision to invest in this company. We have included information regarding Canadian Tire’s history, the products and services offered by them, and an analysis of the internal and external factors that affect the Corporation’s operations. We have also assessed the critical issues the company is currently facing along with their major implications. In order to see the direction in which the company is head, we also evaluated their vision, mission and long term objectives and strategies, followed by a sound strategy assessment. We have also analysed the company’s marketing strategy in regards to three of the products that they offer and also an overview of the marketing mix pursued by the company in general. We collected data regarding their financials of the past three fiscal years, and checked their sources of capital. Lastly, we have provided conclusions and our recommendations about the company keeping in mind the overall shape of the company’s future operations. We hope that this report guides you in your decision to invest in this company.
Sincerely,
Star Investors
2012 INVESTOR ANALYSIS
OF
THE CANADIAN TIRE CORPORATION
November 27, 2012 Written By:
George Peary Star Investors
BUS 100
EXECUTIVE SUMMARY
This report stems from the request for an in-depth analysis of the Canadian Tire Corporation.
Through research and analysis by Star Investors and by using the internet and University of
References: Robust supply chain management | | | | SWOT Analysis (Sources: Business Source Complete, 2011)