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CanGo Final Report teamblue
CanGo Final Report
Team Blue Consulting

Team Blue:

Tiahease Williams
Keisha Isley
Kimberly Brown
Naim Mustafa

DeVry University
BUSN 460: Senior Project
June 22, 2014

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………3
SWOT ANALYSIS……………………………………………………………4 & 5

MARKET ANALYSIS………………………………………………………..6

COMPETITIVE ANALYSIS…………………………………………………7 & 8

FINANCIAL ANALYSIS……………………………………………………..9 & 10

STRATEGIC PLANNING……………………………………………………..11 & 12

CONCLUSION…………………………………………………………………13

REFERENCES………………………………………………………………….14

CANGO FINAL REPORT

TEAM BLUE CONSULTING

EXECUTIVE SUMMARY

Elizabeth Bennett, a businesswoman that had a great idea and worked hard to start a new business in the ecommerce market named CanGo. She began making groundbreaking decisions in 2006 when she started CanGo. Over the years this new booming business was established to provide customers with opportunities to purchase books, music, videos and games in an online environment. CanGo was designed to accommodate consumers in today’s market by providing them with affordable options for entertainment at the touch of the fingertips without leaving home. However CanGo started off with a blast of success but the organization like any other have some concerns and issues that need some professional attention. One of the issues that CanGo lacks is a formal strategic business plan. The company has failed to really define its values and mission statement. They clearly do not have any goals set forth. Another issue is poor communication meaning the staff members and management is unclear of goals to meet project needs. In summary, CanGo cannot survive today’s world if they can’t adapt and develop a professional and aggressive strategic plan while implementing a range of reforms.

SWOT ANALYSIS
Strengths:
CanGo is an IPO Recognized Company. Liz thought it would be a good idea to hold an IPO (Initial Public Offering) to raise capital that would help expand the business.
CanGo


References: E-Commerce Industry. (n.d.). QFINANCE RSS. Retrieved June 22, 2014, from http://www.qfinance.com/sector-profiles/e-commerce . (n.d.). . Retrieved June 22, 2014, from http://www.reportlinker.com/ci02106/e-Commerce.html Ecommerce Growth Statistics. (n.d.). Online Businesses for Sale. Retrieved June 23, 2014, from http://pure-ecommerce.com/ecommerce-growth-statistics.html Entrepreneur Magazine | September 2006. (n.d.). Entrepreneur. Retrieved June 23, 2014, from http://www.entrepreneur.com/entrepreneurmagazine/2006/09 . (N.D)... Retrieved June 23, 2014, from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol reportsannual Amazon.com: Online Shopping for Electronics, Apparel.... (n.d.). . Retrieved June 23, 2014, from http://www.amazon.com/ Retrieved from http://www.global-integration.com/blog/matrix-organization-structure-advantages/ Lawlor, J.E. (2005.) The Importance of Strategic Planning. Practical Decisions.
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