Canon Marketing Project
KIIT School of Law
PROJECT REPORT
ON
SUBJECT: SERVICE MARKETING
Guided by Prof. S S Mohanty
Submitted by
P Sri T Krishna
BBA LLB Sec. B, 1182072, 2nd SEM
Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras, lenses, camcorders, photo printers, office network multifunction devices, laser printers, laser multifunction devices, solution soft wares and many more Industry & Business products. Canon`s headquarters is situated in Ohtaku, Tokyo, Japan. The company was founded on 10th of August in the year of 1937. The company was founded by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda in Tokyo, Japan. When the company was founded its name in 1934 was Kwanon named by Goro Yoshida and later in 1947 the name had changed to Canon Inc.
The present Chairman and CEO of Canon Inc. is Fujio Mitarai. The company`s first product was Kwanon (1934) the Japan` First 35 mm focal-plane-shutter camera produced in prototype form.
The company has three divisions; Consumer Business Unit, Office Business Unit and Industry & Others Business Unit. The divisions have spread their products in the following manner;
Consumer Business Unit: Digital SLR Cameras, Compact Digital Cameras, Digital Camcorders, Lenses for SLR Cameras, Compact Photo Printers, Multifunction Inkjet Printers, Inkjet Printers, Commercial Photo Printers, Multimedia Projectors, Image Scanners, Network Cameras and Broadcast Equipment.
Office Business Unit: Office Network Multifunction Devices, Laser Printers, Lase Multifunction Devices and Solution Software, Toner Cartridges, Digital Production Printers and Large-Format Inkjet printers.
Industry & Others Business Unit: LCD Lithography Systems, Semiconductor Lithography Systems, Ophthalmic
PROJECT REPORT
ON
SUBJECT: SERVICE MARKETING
Guided by Prof. S S Mohanty
Submitted by
P Sri T Krishna
BBA LLB Sec. B, 1182072, 2nd SEM
Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras, lenses, camcorders, photo printers, office network multifunction devices, laser printers, laser multifunction devices, solution soft wares and many more Industry & Business products. Canon`s headquarters is situated in Ohtaku, Tokyo, Japan. The company was founded on 10th of August in the year of 1937. The company was founded by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda in Tokyo, Japan. When the company was founded its name in 1934 was Kwanon named by Goro Yoshida and later in 1947 the name had changed to Canon Inc.
The present Chairman and CEO of Canon Inc. is Fujio Mitarai. The company`s first product was Kwanon (1934) the Japan` First 35 mm focal-plane-shutter camera produced in prototype form.
The company has three divisions; Consumer Business Unit, Office Business Unit and Industry & Others Business Unit. The divisions have spread their products in the following manner;
Consumer Business Unit: Digital SLR Cameras, Compact Digital Cameras, Digital Camcorders, Lenses for SLR Cameras, Compact Photo Printers, Multifunction Inkjet Printers, Inkjet Printers, Commercial Photo Printers, Multimedia Projectors, Image Scanners, Network Cameras and Broadcast Equipment.
Office Business Unit: Office Network Multifunction Devices, Laser Printers, Lase Multifunction Devices and Solution Software, Toner Cartridges, Digital Production Printers and Large-Format Inkjet printers.
Industry & Others Business Unit: LCD Lithography Systems, Semiconductor Lithography Systems, Ophthalmic