Canon Marketing Strategy in Vietnam
Introduction
Since joining the Vietnam market to date, Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report, the strategic marketing mix will be analyzed.
New product development
Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success, Canon has improved and developed new products are ES3 of SELPHY line, the LBP3250 and LBP5050 of laser printer line. With the development of products, Canon is targeting the youth wiht high income and small offices as well as families have demand on document printing. Canon is a famous brand in the world and used in Vietnam. To maintain competitive advantage, Canon selected solutions that developed products better to satisfy customers better and maintain brand and product value. Product development includes many steps. The first is to find ideas. Idea can be given by the creativity of staff but most are taken from customers. During this period, Canon opened the survey of customer opinions of the product line and SELPHY printers Laser. Today, Vietnam is very popular youth photography and shares them. They want a photo printer is equipped with large screens and more image editing tools like Photoshop. In addition, the photo printers of other brands only have memory card slots and require the user to take the memory card from the camera ... For the laser printers, customers want high speed, clearer quality, more compact design for easy moving and set in small space.
After selecting the idea, Canon made the analysis for the business ideas that fit customers' needs and resources of the company or not. Also consider the cost and time for production, the ability to grow the sales and degree of product development so that being appropriate. In addition, assessing risk or strategies of competitors are essential.
After taking steps to analyze and realize the results will be available, Canon conducted producing
Since joining the Vietnam market to date, Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report, the strategic marketing mix will be analyzed.
New product development
Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success, Canon has improved and developed new products are ES3 of SELPHY line, the LBP3250 and LBP5050 of laser printer line. With the development of products, Canon is targeting the youth wiht high income and small offices as well as families have demand on document printing. Canon is a famous brand in the world and used in Vietnam. To maintain competitive advantage, Canon selected solutions that developed products better to satisfy customers better and maintain brand and product value. Product development includes many steps. The first is to find ideas. Idea can be given by the creativity of staff but most are taken from customers. During this period, Canon opened the survey of customer opinions of the product line and SELPHY printers Laser. Today, Vietnam is very popular youth photography and shares them. They want a photo printer is equipped with large screens and more image editing tools like Photoshop. In addition, the photo printers of other brands only have memory card slots and require the user to take the memory card from the camera ... For the laser printers, customers want high speed, clearer quality, more compact design for easy moving and set in small space.
After selecting the idea, Canon made the analysis for the business ideas that fit customers' needs and resources of the company or not. Also consider the cost and time for production, the ability to grow the sales and degree of product development so that being appropriate. In addition, assessing risk or strategies of competitors are essential.
After taking steps to analyze and realize the results will be available, Canon conducted producing