Canon Swot
Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areasover the competitors. The following section will outline main strengths of canon
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y Having alliances with other strong and popular businesses is a major plus point for canon as it helpsbring in new customers and make business more effective. y Being a market leader, as canon is, is key to their success as it boosts reputation, profit and marketshare. y Competitive pricing is a vital element of canon¶s overall success, as this keeps them in line with their rivals, if not above them. y Riding high in the niche market in camera industry has helped boost canon and raised reputation andturnover. y Keeping costs lower than their competitors and keeping the cost advantages helps canon pass onsome of the benefits to consumers. y The services/products offered by canon are original, meaning many people will return to canon toobtain them. y canon¶s marketing strategy has proved to be effective, helping to raise profiles and profits andstanding out as a major strength. y canon¶s innovation keeps it a front-runner in camera as it is regularly turning out newpatents/proprietary technology. y Experienced employees are key to the success of canon helping to drive them forward with expertiseand knowledge. y High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard,and is a strength of canon. y canon has an extensive customer base, which is a major strength regarding sales and profit.
y
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y Having alliances with other strong and popular businesses is a major plus point for canon as it helpsbring in new customers and make business more effective. y Being a market leader, as canon is, is key to their success as it boosts reputation, profit and marketshare. y Competitive pricing is a vital element of canon¶s overall success, as this keeps them in line with their rivals, if not above them. y Riding high in the niche market in camera industry has helped boost canon and raised reputation andturnover. y Keeping costs lower than their competitors and keeping the cost advantages helps canon pass onsome of the benefits to consumers. y The services/products offered by canon are original, meaning many people will return to canon toobtain them. y canon¶s marketing strategy has proved to be effective, helping to raise profiles and profits andstanding out as a major strength. y canon¶s innovation keeps it a front-runner in camera as it is regularly turning out newpatents/proprietary technology. y Experienced employees are key to the success of canon helping to drive them forward with expertiseand knowledge. y High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard,and is a strength of canon. y canon has an extensive customer base, which is a major strength regarding sales and profit.
y