THE BUSINESS MODEL CANVAS
1
The Business model Canvas
BIBI
1. VALUE PROPOSITIONS
Bibi it is a new brand of stylish fashion handbags has a fantastic collection of unique handbags great designers such as Karl Lagerfeld, Carolina Herrera, Rob Pruitt and Jimmy Choo among others. All these designers have opened their minds to discover a new range of bright colors embodied in these bags of excellent designs and amazing fabrics. This is a great collection that will break strongly in our fashion shows innovating new styles. Our group of prestigious designers have come together to enjoy fashion and their incredible designs.
2. CUSTOMER SEGMENTS
Our potential customers will be a small group of our society as not all people have a high purchasing power who may use our unique and luxurious products. Therefore anger directed towards a niche market, composed mainly of women 25 to 50 years with good purchasing power.
3. CHANNELS
Our product will be released through various advertising media, first, we will announce the opening of the premises which sell bags and accessories through advertisements on television and radio. Regarding our store that will be in the Mesa y López Avenue where guests will have all our large collection of beautiful bags of different colors, fabrics and forms. We will also have a website where customers can buy the products and contact us. A portion of our business will also be present in the most popular social networks like Facebook or Twitter where will be our news and precious designs. Finally, our customers can enjoy after-sales service, whereby if there is any problem with the product or delivery thereof, our company will be the responsible of the resolution of this problem without adding any additional cost.
2
The Business model Canvas
4. KEY ACTIVITIES
Some of the activities that we will develop will be the production and purchase of the materials (different fabrics and textures,