The problem situation in the cape Breton Wallcovrings case is to expand or not to expand at this time. After only one year of operation Cape Breton Wallcoverings has reached the maximum capacity of production. Expanding is necessary to meet the market demand at this point. But with only 5% of staff being experienced in manufacturing wallpaper, and with the financial pressure Cape Breton wallconerings is facing at the time, is the expansion possible, is it the right choice and is it going to help Cape Breton Wallcoverings to reach goals and demands while still providing cash fllow.
Strengths of Cape Breton Wallcoverings
When Cape Breton Wallcoverings had the official opening of the plant in the Northside Industrial Park, the federal and provincial government officials called Cape Breton wallcovering a success story. The plant had the latest technology and equipment plus they had a design center that helped them and produce a variety of highly unique wallcoverings with the best quality that competed in the market. These machines with their quick change over and capabilities gave Cape Breton Wallcoverings the ability to reflect the industry need of wallpaper, they gave more selection and produced 500 single-roll. A big advantage and strength Cape Breton Wallcoverings had is that it was autonomous and had its own accounting, shipping, sales, marketing and design department. This makes Cape Breton Wallcoverings a free standing business and not just a production facility. Cape Breton Wallcoverings have one of the most effective promotional tools in the industry of wallpaper one of them is the wallcovering books collection. Beside the company offers a high quality of vinyl base, blown vinyl and flat screen covering. Even though Cape Breton Wallcoverings had only 5% of their staff experienced in wallpaper manufacturing but these people were training staff as an on-the-job training and they supervised all the