Capsim Simulation S't'R'a'Te
MBA798 Capsim Simulation Strategy Plan
Industry C55926 Team members:
Team Digby
1. Organizational Structure
Illustrate in AppendixⅠ
Digby sensor manufacturing company consists of R&D, Marketing, Production, and Finance four main departments. In our team, we have five product managers and one CFO.
Product leaders
Daze (Traditional):
Dell (Low-End):
Dixie (High-End):
Dog (High-End):
Dot (Performance):
Dune (Size):
CFO:
Roles and responsibilities
For product managers, first of all, they need to determine product features in each market segment according to customer buying criteria. For example, in traditional market segment age is the most important product attribute for customers, so Daze manager should revise the positioning and aim to the 2.0 age; in high-end market segment, positioning is the most important, so the manager has to make a product to the ideal spot as close as possible.
Second, after positioning the product, the first part of marketing division is pricing and forecasting. Each segment has a different price range, and low-end customers are very sensitive to the price; in contrast, high-end and size are not sensitive to the price. According to the sensitivity, managers make price and cater to the need of different target customer groups.
Third, the other part of marketing division is to determine the promotion and sales budget. Marketing is a crucial tool to pull products to customers. The key point is to obtain high level of awareness and accessibility with rational budget.
Finally, the production division plans the assembly line running. Managers should consider the sales forecast and inventory units left last year. Our goal is to produce the number of units can satisfy the market demand and carry unsold unit inventory as few as possible.
CFO focuses more on the finance department, controlling cash flow, stock, EPS, current debt and long-term debt. After integrating all segment product
Industry C55926 Team members:
Team Digby
1. Organizational Structure
Illustrate in AppendixⅠ
Digby sensor manufacturing company consists of R&D, Marketing, Production, and Finance four main departments. In our team, we have five product managers and one CFO.
Product leaders
Daze (Traditional):
Dell (Low-End):
Dixie (High-End):
Dog (High-End):
Dot (Performance):
Dune (Size):
CFO:
Roles and responsibilities
For product managers, first of all, they need to determine product features in each market segment according to customer buying criteria. For example, in traditional market segment age is the most important product attribute for customers, so Daze manager should revise the positioning and aim to the 2.0 age; in high-end market segment, positioning is the most important, so the manager has to make a product to the ideal spot as close as possible.
Second, after positioning the product, the first part of marketing division is pricing and forecasting. Each segment has a different price range, and low-end customers are very sensitive to the price; in contrast, high-end and size are not sensitive to the price. According to the sensitivity, managers make price and cater to the need of different target customer groups.
Third, the other part of marketing division is to determine the promotion and sales budget. Marketing is a crucial tool to pull products to customers. The key point is to obtain high level of awareness and accessibility with rational budget.
Finally, the production division plans the assembly line running. Managers should consider the sales forecast and inventory units left last year. Our goal is to produce the number of units can satisfy the market demand and carry unsold unit inventory as few as possible.
CFO focuses more on the finance department, controlling cash flow, stock, EPS, current debt and long-term debt. After integrating all segment product