An overview of the Capstone®
Simulation
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
School: Isenberg School of Management,
UMass Amherst
Professor: Sinéad Ruane
Class: SCH-MGMT 494BI
Business Policy & Strategy
Section: 08
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
Why Simulate?
Risk-Free
View
Alternative
Strategies
Compresses Time
Enjoyable
(1 Round=1Year)
Selectivity vs Integration
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
Objectives of the Capstone Simulation
Demonstrate
effectiveness of multidiscipline teams working together. Use strategic thinking.
Test your business acumen. Understand overall interaction and impact of various parts of a business on one another.
Grow the awareness of competition. Take away practical skills in business management.
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
Industry Overview
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
The Story: Background on Your Company
FTC required Sensors Inc. to be broken up into separate companies:
Andrews
Baldwin
Chester
Digby
Erie
Ferris
Started as a single corporation named Sensors, Inc.
Sold sensors as main product
Corporation was shut down by FTC due to monopolistic operations
Your job: Operate one of the companies and make it successful.
Unforgettable Business Learning
© 2014 Capsim Management Simulations, Inc.
The Start
When Sensor Inc. breaks up, each of the new companies starts off with the following scenario:
$100 Million in
Sales
5 Market
Segments
Unforgettable Business Learning
5 Product Lines
Closed
Marketplace
© 2014 Capsim Management Simulations, Inc.
Sensors: An Overview of Your Company’s
Product
Customers (OEMs) need sensors for their products to function.
Used for diverse applications
Five clear market segments
• Low End
• Traditional
• High End
• Performance
• Size