Capstone Project Bus599
ASSIGNMENT #5: CORPORATE CULTURE/LEADERSHIP ACTIONS FOR STRATEGY IMPLEMENTATION
By
Saumil Parikh
Strayer University
BUS 599 Strategic Business
Spring 2012
ASSIGNMENT #5: CORPORATE CULTURE/LEADERSHIP ACTIONS FOR STRATEGY IMPLEMENTATION
Introduction
The Internet has changed the way that we perceive business and the way that we as consumers may make our purchases. In fact, the online consumer today knows the convenience of purchasing a book online and having it delivered to their door in a matter of a few days. There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems still have a place in the mix of purchase routes; however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were. The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon.com.
Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.
Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision
By
Saumil Parikh
Strayer University
BUS 599 Strategic Business
Spring 2012
ASSIGNMENT #5: CORPORATE CULTURE/LEADERSHIP ACTIONS FOR STRATEGY IMPLEMENTATION
Introduction
The Internet has changed the way that we perceive business and the way that we as consumers may make our purchases. In fact, the online consumer today knows the convenience of purchasing a book online and having it delivered to their door in a matter of a few days. There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems still have a place in the mix of purchase routes; however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were. The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon.com.
Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.
Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision
References: Amazon.com builds on themes of Growth, Leadership, and Profitability: (2009), Online Article, Retrieved 09Dec12, from http://www.techrepublic.com How to Write a Marketing Strategy (2010), Online Article Retrieved 09Dec12, from http://www.inc.com Incentive Program Types: (2010), Online Article, Retrieved 09Dec12, from http://www.incentivesmarketplace.com Marketing Strategies of Amazon: (2010), Online Article, Retrieved 09Dec12, from http://www.marketingplan.com Why Companies Should Merge: (2009), Online Article, Retrieved 09Dec12, from http://www.greenbiz.com Amazon.com (2010) Annual Report: Retrieved 09Dec10, from http://www.amazon.com