Capstone Reflection Paper

Since arriving at DeSales University our group has been unknowingly preparing for our senior Capstone project. As a liberal arts college, we have been developing our skills in both our business related degrees as well as the fundamental teachings of DeSales. We have developed in our education, social, and practical skills, all which were applicable to our Capstone project. The project we helped with was a continutation of last years ShortsU.com business plan. The purpose of this year's Capstone was to update last years business plan, expand further on the marketing portion of the business plan, and help market for a fundraiser through the website Indiegogo. Though the majority of our Capstone was driven by a focus on the marketing of ShortsU.com,
The main goal for our Capstone was to spread awareness for ShortsU.com through the go fund me on Indiegogo. As the main goal, both Nicholas and Jinsely had a more beneficial experience, being able to dive deep into their past four years of marketing classes and brought a unique aspect to the project. Harley and Matthew benefited in a different way by having to go outside of their comfort zone of accounting and finance and embrace the few marketing classes they had to contribute their own unique view. These two polar opposite backgrounds to marketing helped the creativity of our project which lead to an expansion of many of our advertising
Charles Jobs, Marketing Professor at DeSales University. This consultation resulted from a friendship between Pr. Lehman and Dr. Jobs which caused our group to seek Dr, Jobs assistance. During the course of the semester a few brief meetings occurred between Dr. Jobs and our group. These meetings consisted of issues that Pr. Lehman had come across that needed a more professional opinion, a review of the Indiegogo advertising, and advice on the ShortsU.com business plan. Having a third party view of our Capstone benefited both Pr. Lehman and our group. It helped Pr. Lehman because we were able to solve most of the issues that we could not solve together. However, it also greatly helped our group. We had to take upon ourselves to not only meet with Pr. Lehman but work around our schedules and the schedule of Dr. Jobs to meet when convenient. We also learned the benefits of looking for a using a third party in a business plan. Overall our Capstone was a great experience to showcase our collective knowledge from the previous four years. All four members of our group had the ability to contribute a unique approach to development of our project. We had some issues throughout the semester, however we were able to come together with Pr. Lehman and work out ways to overcome them. Through overcoming the issues we had and the visible development that occurred our Capstone project was a major beneficial learning