Preview

Car Buying Behaviour

Satisfactory Essays
Open Document
Open Document
4107 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Car Buying Behaviour
1

Pacific Business Review - A Quarterly Refereed Journal
A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur

A Study of Behaviour of Maruti SX4 and Honda City Customers in Jaipur
Dr. Manish Kumar Srivastava
Faculty Member, Faculty of Management Studies, ICFAI University Dehradun

Dr. A.K.Tiwari
Faculty Member, Faculty of Management Studies, ICFAI University Dehradun

Abstract
In the present era of globalization, companies are finding it difficult to attract the customers towards their offerings. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. In India, with increase in purchasing power of people leading to the change in their life style, there has been a huge demand for automobiles with modern technologies. A3 segment cars have a very good market in India. The objective of this paper is to study the behavior of consumers while they go for the purchase of A3 segment cars especially Maruti SX4 and Honda City and also to analyze the attributes of the car which are considered important. Keywords : Consumer Behaviour, Customer Perception, Satisfaction, A3 Segment Cars, Maruti SX4, Honda City etc.

Introduction
In general, human beings are very complex individuals. It is very difficult and sometimes impossible to predict about human behavior. Today the business world very well recognizes that consumer rules the market and correct prediction about when, why, how, and where consumers do or do not buy a product is crucial for them to succeed. Consumer behavior is a blend of Economic, technological, political, cultural, demographic and natural factors as well as his own characteristics which is reflected by his attitude, motivation, perception, personality, knowledge and lifestyle. Marketers can rationalize their existence only when they are able to understand consumer behavior. As we know that in this present era of marketing all the business activities revolves around customer and his needs and wants so


References: Aradhana Krishna, (1994), "The effects of Deal Knowledge on Consumer Purchase Behavior", Journal of Marketing Research,Vol.31, pp.102-108. Brown Jacqueline J, C. Dvid Light and Gazda Gregory M., (2007), "Attitude towards European, Japenese 7
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Mkt 506 Week 4 Assignment 4
    • 1483 Words
    • 6 Pages

    Mkt 506 Week 4 Assignment 4

    Understanding consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way they think and the reason for their purchases. The economy and the market trend is a great way to know the behaviors of these consumers. Consumers are influenced not only by economy but by psychology as well. In the following essay I will encourage the reader to utilize their critical thinking skills as to how understanding the consumers’ behavior will impact advertisements and marketing.…

    • 1483 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers
    • 1171 Words
    • 8 Pages

    Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers

    I would like to our express sincere gratitude towards Miss Tina Jobanputra, Faculty of Managerial Communication, Amrut Mody School of Management for making us understand the subject well.…

    • 1171 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    ferris influence
    • 1215 Words
    • 5 Pages

    ferris influence

    Consumers are responsible factors for the sales of any product or services. So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service.…

    • 1215 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Marketing Strategy of Best Buy
    • 1547 Words
    • 7 Pages

    Marketing Strategy of Best Buy

    Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and marketers need to use research techniques to understand the consumer. Understanding the intent to buy, buying process and post purchase issues from a marketing perspective raises many questions and is an in-depth process. “The basic marketing concept hold’s that firms exist to satisfy consumers’ needs.” (2004, Solomon). Once that basic concept is understood, an organization can focus on key goals to achieve a competitive advantage. Marketing strategies are used to gain better understanding of the market, consumers, environment, supply and demand and competition. The behaviors of consumers such as personality, emotions, attitudes, learning style, and perception of the consumer helps companies design their marketing techniques. External influences are also need to be studied and factors such as culture and sub-culture, demographics, social status, and family structure helps understand the decision making process of the consumer’s behavior. For marketing strategy to succeed, the insight to the consumer’s decision-making process is a good starting point.…

    • 1547 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Costco Environmental Analysis
    • 1204 Words
    • 5 Pages

    Costco Environmental Analysis

    Customer behavior in retail stores usually deal with the identification of customers and their buying behavior patterns. The study of consumers helps firms and organizations improve their marketing strategies by understanding who buys what, when, where and how. However, the principles and techniques discussed here are also applicable to other types of firms. Identification of customer’s behavior must come before any thought of the reasons for the behavior. The buying behavior of the customer is influenced by the needs and preferences of the consumers for whom the products are purchased.…

    • 1204 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Concepts
    • 609 Words
    • 3 Pages

    Marketing Concepts

    One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception, memory, attention, attitude, beliefs, values, personality and buying motives. The second psychological concept is the social psychology in which the phenomenon of consumer behaviour is completely influenced by the external forces, i.e. social and referenced groups. There is no doubt that the consumer behaviour is extremely complex due to the nature of human beings differences in all the levels. Nevertheless, a common definition of consumer behaviour is the study of individuals, groups, or organizations and the processes of the buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to customers.…

    • 609 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    China Compare to Australia
    • 3390 Words
    • 14 Pages

    China Compare to Australia

    Consumer behaviour is the most essential aspect of marketing, which outlines what consumers’ need, and what influences their buying behaviour.…

    • 3390 Words
    • 14 Pages
    Best Essays
    Read More
  • Best Essays

    Corporate Ethical Issues and Ensuing Influence-Case Study of Murdoch's Phone Hacking Scandal
    • 2833 Words
    • 12 Pages

    Corporate Ethical Issues and Ensuing Influence-Case Study of Murdoch's Phone Hacking Scandal

    To marketers, consumer behavior is a very important proposition,this is not only because that consumer behavior analysis is the foundation of the marketing strategy,but also because that the attention to consumer is the important contribution of marketing to commercial practice(Montiel,2003,pp229).More and more enterprises realize that only the enterprises which really understand consumers can develop better products and services.…

    • 2833 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Buyer Perception Mba -Marketing
    • 10330 Words
    • 42 Pages

    Buyer Perception Mba -Marketing

    Consumer buy what, where, how & why when all these can be seriously answered by a company it has a great advantage over its competitions. In understanding it the marketers need to assimilate the model of buyer behavior.…

    • 10330 Words
    • 42 Pages
    Powerful Essays
    Read More
  • Good Essays

    Car Buying
    • 969 Words
    • 4 Pages

    Car Buying

    Car buying should be an important and fun time. You get to try out all the new cars, see what you like and what you don’t like. It is very time consuming so you have to make sure you are ready for that. Doesn’t matter if is your 1st, 2nd, or 3rd car, it is still fun and you want to make sure you make the right decision. You want to make sure the salesman isn’t a grimy one and knows what he is talking about because you are about to make a huge investment.…

    • 969 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Consumer Psychology and Marketing Communications Article Analysis Essay Example
    • 861 Words
    • 4 Pages

    Consumer Psychology and Marketing Communications Article Analysis Essay Example

    People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for.…

    • 861 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    “If a Ferrari Was 20k Would They Be as Desirable? Discuss the Relationship Between Price, Consumer Behaviour and Marketing Activities.”
    • 1966 Words
    • 8 Pages

    “If a Ferrari Was 20k Would They Be as Desirable? Discuss the Relationship Between Price, Consumer Behaviour and Marketing Activities.”

    The study of consumer behaviour “is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, service, ideas or experiences to satisfy needs and desires” (Soloman et al, 2002, p4). Therefore by studying what factors affect how and why consumers make these consumption decisions, marketers may be able to understand and therefore adapt to these decisions. Consumer behaviour incorporates ideas from many different disciplines such as psychology, sociology and economics. (Schiffman and Kanuk, 2000), in a marketing context we take note of all these concepts and try to come to a balanced answer. A full examination of consumer behaviour looks at how consumers maximise their utility (satisfaction) based on a cost-benefit analysis…

    • 1966 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    how can an understanding of consumer behaviour be used to manipulated consumers Essay Example
    • 614 Words
    • 3 Pages

    how can an understanding of consumer behaviour be used to manipulated consumers Essay Example

    Many product decisions are made by the consumer throughout the day, like, what should I eat? What should I wear? Or which car should I buy? These product decisions shaped the consumer’s life. So, for the enterprises, to make a successful marketing strategy is basically relying on a good understanding of the consumer behavior, which refers to a human response to markets in the business situation and is a discipline dealing with how and why consumers purchase (or do not purchase) goods and services (Quester et al, 2012). Additionally, the behavior occurs either for individuals, or in the condition of a group or an organization; it involves the use of products as well as their disposal process; and it is a response not only to physical commodities but also to the intangible products, such as services and ideas (Lars, 1999).…

    • 614 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Bajaj
    • 11906 Words
    • 48 Pages

    Bajaj

    Motorcycles are descended from the safety bicycle,, bicycles with front and rear wheels of the same size, with a pedal crank mechanism to drive the rare wheel. Those bicycles, in turn were descended from high-wheel bicycles, the high wheelers were descended from an early type of push-bike, without pedals, propelled by the rider’s feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called bone-crushers, both for their; jarring ride, and their tendency to toss their riders.…

    • 11906 Words
    • 48 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Market Analysis and Consumer Behavior Towards Tvs Two Wheeler Segment in Indore
    • 12680 Words
    • 51 Pages

    Market Analysis and Consumer Behavior Towards Tvs Two Wheeler Segment in Indore

    BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE…

    • 12680 Words
    • 51 Pages
    Satisfactory Essays
    Read More

Related Topics