Car Industry

A REPORT
ON

Analysis of Car
Industry in India on the Basis of Consumer Preferences

By:
Chirag Pahuja

A Report on:

Analysis of Car Industry in India on the Basis of Consumer Preferences
By:
Chirag Pahuja
07BS1104

A Report submitted in partial fulfillment of the requirement of MBA Program of

ICFAI BUSINESS SCHOOL

Faculty Guide:
Prof. Sreeja Bhattacharya

ACKNOWLEDGEMENT

It has been a great pleasure for me to work on this project. My sincere thanks to Prof. Sreeja Bhattacharya for giving me an opportunity to work on this project whereby I was given an exposure to the consumer market for Car Industry which helped me to increase the span of our knowledge and developed my thinking on more practical lines. I thank her for her guidance and support throughout the time when I was working on this project.

I express my sincere thanks to my teammates, Chiranjit, Ankur, Ramaneesh, Renu and Dibyaruchi who worked with me on this project and were always there to assist each other.

TABLE OF CONTENTS Topic Page No

1. Introduction v a.) Objective v b.) Research Methodology v c.) Indian Car Industry at a Glance v

2. Overview of Various Companies in the Industry vi

3. Key variables studied vii

4. Results of the survey vii

5. Conclusion viii

6. Executive Summary ix

7. References ix

8. Annexure x

INTRODUCTION

Objective:
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most