Car Rental Industry Germany
German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 |
TABLE OF CONTENTS
Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 |
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Executive Summary
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This report provides an overview of the German car rental market from a national and global perspective. It also addresses current challenges facing the industry, and what measures are being implemented for its survival in a harsh operating environment, post GFC.
By analysing legal and political, technological and economic, not excluding social and environmental variables, the reader will gain insight into the industry’s intricate relationships and top ranking performance measures.
A further analysis using Porter’s 5 Forces, details the competitive landscape, increasing the buyers and suppliers markets with a view into examining economic opportunities versus risk management and liabilities.
This report also anticipates future prospects of the industry whilst forecasting steady continuous growth, and a sound recovery system, following GFC’s recent world-wide impact.
The major findings in this report include: * The GFC aftermath, its effects on the industry’s buyers and consumers and their forced adaption to purchase than short-team leasing * The threat of low quality substitutes determining consumers to shift towards severe cost cutting and consciousness environment concerns. * High internet usage and availability encouraging increased consumer confidence in Buying Power * The EU and German Governments inevitable push towards electric vehicle fleets, in dominating the industry as a whole. * Other
TABLE OF CONTENTS
Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 |
-------------------------------------------------
-------------------------------------------------
Executive Summary
-------------------------------------------------
This report provides an overview of the German car rental market from a national and global perspective. It also addresses current challenges facing the industry, and what measures are being implemented for its survival in a harsh operating environment, post GFC.
By analysing legal and political, technological and economic, not excluding social and environmental variables, the reader will gain insight into the industry’s intricate relationships and top ranking performance measures.
A further analysis using Porter’s 5 Forces, details the competitive landscape, increasing the buyers and suppliers markets with a view into examining economic opportunities versus risk management and liabilities.
This report also anticipates future prospects of the industry whilst forecasting steady continuous growth, and a sound recovery system, following GFC’s recent world-wide impact.
The major findings in this report include: * The GFC aftermath, its effects on the industry’s buyers and consumers and their forced adaption to purchase than short-team leasing * The threat of low quality substitutes determining consumers to shift towards severe cost cutting and consciousness environment concerns. * High internet usage and availability encouraging increased consumer confidence in Buying Power * The EU and German Governments inevitable push towards electric vehicle fleets, in dominating the industry as a whole. * Other
References: 3. Biagi, P., Bucyte, J., Mills, J., Pividori, M., Santino, M., Bottai, E. 2009, Preview: European Car Leasing and Rental Report, viewed 27 March 2012, <http://www.leaseurope.org/uploads/documents/Publications/Preview.pdf> 4 5. Cho, S., Rust, J. 2010, ‘The Flat Rental Puzzle’, Review of Economic Studies, Vol. 77, No.2, p560-594 6 15. Nusca, A. 2010, Transportation surges past smart grid in Q3 2010 cleantech investment, viewed 20 March 2012, <http://www.smartplanet.com/blog/smart-takes/transportation-surges-past-smart-grid-in-q3-2010-cleantech-investment/11217> 16 25. Zhu, J. 2006, ‘Using turndowns to estimate the latent demand in a car rental unconstrained demand forecast’, Journal of Revenue and Pricing Management, Vol.4, No.4, pp344-353 Bibliography: 1. Amondson, B., 2010, Renting a Car in Germany, viewed 19 April 2012, <http://gogermany.about.com/od/planyourtrip/a/rentcargermany.htm> 2 3. Boehmer, J. 2011, ‘Working With Car Rental Firms’, Business Travel News, vol.28, no.10 <http://search.proquest.com.ezproxy.lib.uts.edu.au/abitrade/docprintview/883390944/Record/13605F6D01D64BBC495/5?accountid=17095> 4 1.2.1 – Germany’s Economic Landscape (2010) (Source: World Economic Forum 2011) German legislation is modelled on the old Roman system and has no resemblance to the Anglo-Saxon legal system (UHL 2010).