* EXECUTIVE SUMMARY * MARKET/MARKETING * BACKGROUND AND PURPOSE * MARKET ANALYSIS * POSITION * FINANCIAL DATA * ORGANIZATION AND MANAGEMENT * MISCELLANEOUS ISSUES * OWNERSHIP * CRITICAL RISKS AND PROBLEMS: DESCRIPTION * SUMMARY OF UNIQUE FEATURES AND BENEFITS * OVERALL STRATEGIC DIRECTION * AVAILABLE MATERIALS
EXECUTIVE SUMMARY
Description of Business
Nature of Service
The Dirt Buster is to be a full-service car wash facility comprised of the following features: a one hundred-twenty foot, fully automatic tunnel; four high pressure wand self-service bays; and six vacuum stations complete with fragrance and carpet shampoo dispensing machines. In an effort to optimize our position as premium car care specialists, we will offer our customers the opportunity to purchase quality car care products in our reception area. The full service operation will offer three basic wash packages: a $7.50 Basic wash, a $9.50 Deluxe wash and a $12.50 Super wash.
All full-service wash packages will include an interior cleaning service, which consists of carpet vacuuming, window and dash cleaning, and a preservation treatment. Our coin-operated, self-service bays will cost $1.50 per 4.5 minute cycle. Additionally, all customers will have access to vacuum islands which will cost $.50 per 4.5 minute cycle. Fragrance and shampoo dispensing machines will also be offered, and will range in price from $1.00 to $2.50 per cycle.
Unique Features of Service
The property on which The Dirt Buster is to be located was the site of a car wash approximately ten years ago. For reasons external to the business itself, the owners decided to terminate operations. The existing tunnel structure is