For the Africa Schools Liberia Program
6/15/2011
Cheale Vocational Training Institute
Sinkor, Old Road
Monrovia, Montserrado County
Liberia
Contact: Mr. Isaac B. George –06-558 454 email: cheale@yahoo.com
MONROVIA
Table of Contents 1. Executive Summary 3 2. Mission Statement 3 3. Introduction 4 3.1. Staffing Plan 4 3.2. Market Analysis 4 3.3. Competitive Analysis 5 4. Marketing Strategy 6 Personal Selling 6 5. Management Team 7 5.1. Board of Directors 7 5.2. Key Personnel with brief Resume 7 5.3. Organizational Structure 8 6. Operational Plan 8 6.1. Logistic 8 6.2. Administration 9 6.3. Physical Infrastructure 9 6.4. Security 9 7. Financial Plan 9 8. Appendices 10
Executive Summary
Cheale Vocational Training Institute offers basic and advanced computer training and secretarial science courses. Below is a summary of basic information about the school:
Name of school : Cheale Vocational
Directors/Owners names : Isaac B. George
Head teacher : Mr. Isaac B. George
Postal address : N/A
Telephone : 06-558-454
Physical address : Off Tubman Boulevard, Oldest Congo Town
School Status : Vocational School
MOE School Code /Regis. # : V-036
WAEC code : N/A
Approved Streams : Vocational & Technical
Current Streams : Vocational & Technical
Approved Enrolment : 1500 students
Current Enrolment : 800 students
Anticipated Enrolment : 1500 by 2013 academic year
Management : Company,
Motto : “Working to improve life”
Student Population is projected at around 1000 in 2011, and expected to cap out at about 1500 by year 2015, with revenues going from $175,000 to U$323,000 over the same period respectively.
The plan projects a 10% average increase in student populations, and consequently revenue. Key factors to experiencing such