Carl Jung Research Paper

Carl Jung's Concept of Archetypes
Carl Jung was a swiss psychiatrist. He had many dreams, visions and fantasies that he would record and study. He was a neo-Freudian, he disagreed with Freud and his belief that early childhood is what formed the personality. Jung was more concerned with middle age, and it being an important period for personality development. He believed that the personality consisted of three parts: the ego, the personal unconscious and the collective unconscious. The ego is the conscious component of the personality and it is the one who carries out normal daily activities. The personal unconscious develops through experience and is unique to each person, it contains all the individual’s memories, thoughts and feelings. The
Different personality types are attracted to different things. For example, I am designing and marketing a new foundation for the skin. Not only can it be used on the face, like a typical foundation, but also on the body and the effects are guaranteed to be the same. It provides a long lasting finish and it has anti-blemish properties, which does not cause you to break out. Jung mentioned that all individuals have a “persona”, an identity that we wish to project to others. An individual may be attracted to this product because it is a product that makes them look “pretty”. This product could be something that Creator or the Everyman archetypes are attracted to. The creator archetype has a talent for creativity and imagination. They are usually artists, inventors or musicians, anything that mainly uses creativity as a focal point. This archetype sees makeup as an art, and therefore may be intrigued with the product because the foundation can provide a better “canvas” to demonstrate their skills on. The everyman archetype seeks a sense of belonging. Individuals might be attracted to the foundation because it creates an image which triggers certain emotions. These emotions can make them feel happy and safe. Makeup is used to express and enhance your features and this may also be what an individual is trying to seek. Archetypes in product marketing are used to create a deep emotional connection with the audience, which will eventually make them purchase that product. They also make us understand what motivates an individual to buy a product, whether it be emotion or values, people are strategically triggered to buy certain