Preview

Carnival Case Issues

Powerful Essays
Open Document
Open Document
9957 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Carnival Case Issues
SPRING 2013 – GLOBAL STRATEGY AND POLICY
MAN4720009_2013S_11202: , Schwartz: Tuesday and Thursday 9:30 to 10:50 AM – LA 331

GLOBAL STRATEGY AND POLICY
MAN4720009_2013S_11202 Spring, 2013
Prepared for Professor Harry Schwartz, March 14, 2013 by the following students:

Robert Ondercik Z8384 Finance
Ron Abraham Z4458 Accounting
Jenna Franzone Z3483 Business Management
Tabitha Palmisano Z0857 Marketing
Jeffrey Von Z7035 Accounting
Aaron Schneider Z0653 Business Management
Sabine Borges Z7510 Accounting

1. Current Situation: CRITICAL CASE ISSUES
Human Relations
(CI #1) Employee and Labor Lawsuits
Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession
Mr. Arison stepping down in the future, who will run company, third generation Arison or someone else. Operation/Logistics
(CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side, environmental risk, and lawsuits from crash.
(CI #4) The Carnival Triumph dead at Gulf of Mexico Pending lawsuits from this event, leading to more negative publicity
(CI #5) US Corporate Tax
Congress continues to try to charge Corporate taxes on Carnival, but has failed recently. This could change soon.
Marketing
(CI #6) Serving on 20 % of Americans
It becomes expensive for customers to get to ports to cruise, discouraging some customers from cruising.

Carnival Corporation & plc is currently the largest cruise company in the world and is among the most profitable and financially strong leisure travel companies in the world. Carnival Corporation & PLC’s portfolio of cruise brands in North America, Europe, Australia and Asia are comprised of Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK). Collected, these brands operate 100 ships totaling 203,000 lower berths with nine new


Cited: Carnival PLC. (2012, March 03). Carnival corporatoion & plc 2012 annual report. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2 Carnival PLC Carnival Corporation & PLC. 2012 Annual Report. Washington, DC. March 7, 2013. http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother4 Carnival Corporation. 2006 <Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=200767&p=irol-history> The Financial Times Ltd. 2013 <Retrieved from: http://markets.ft.com/research/Markets/Tearsheets/Directors-and-dealings?s=CCL:NYQ> "How Much Does a Cruise Ship Cost to Build." Ship Cruises. N.p., n.d. Web. 13 Mar. 2013. http://www.shipcruise.org/cruise-articles/489-cruise-ship-cost "Market Share | Cruise Market Watch." Cruise Market Watch RSS. N.p., n.d. Web. 12 Mar. 2013.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Carnival Corporation Mission Statement
    • 1348 Words
    • 6 Pages

    Carnival Corporation Mission Statement

    Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then, Carnival Corporation has grown into the world's largest cruise line with Ted Arison's son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone's budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family Caribbean vacations), Holland America (luxury cruises), Cunard (ocean liner service), Costa Crociere (European destinations), Seabourn (luxury), and Windstar (luxury). In addition to the cruise lines, they also operate a tour business that offers sightseeing tours both separately and as a part of its cruise packages. Carnival also receives revenue form various onboard activities including casino gambling, bar sales, gift shops, arcades, spa services, and photo/art sales.…

    • 1348 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Carnival Cruise Line
    • 820 Words
    • 4 Pages

    Carnival Cruise Line

    Carnival is a low-cost and customer oriented company which provides fun for a broad market. (Exhibit1 illustrates the core competiveness and key activities of CCL.) “Fun Ship” theme is the key competitive advantage of CCL which “wants to think of the boat as the destination, and the ports as secondary”. At the same time, they use various promotional channels and wide ticket price range to attract broader market. Low cost strategy, customer friendly service and efficient product distribution enable CCL to be the leading company in the cruise industry.CCL performed well in the past and boasts bright future market, but there is still a large room of strategic improvement to break the bottleneck and achieve an even stronger market position.…

    • 820 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Assignment Royal Caribbean

    • 2481 Words
    • 8 Pages

    Case Assignment Royal Caribbean

    RCCL business can be broken-down into two profitable areas; Revenue Management which involves the income that originates from booking a cabin, and Onboard Revenue constituted by non-included areas where guests spend additional dollars such as bar, onboard casino, internet services, spa treatments, gift shop, photo, shore excursions, port shopping among others. As the cruise capacity has multiplied and cruise fares have dropped, Royal Caribbean and all the major cruise lines have started to increasingly focus on onboard spending as a significant source of revenue.…

    • 2481 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Norovirus on Cruise Ships
    • 2188 Words
    • 9 Pages

    Norovirus on Cruise Ships

    Prestige Cruise Holdings | Oceania Riviera | 11/15 - 11/29 | 37 of 1019 (3.63%) | 13 of 767 (1.69%) | Holland America Line | Amsterdam | 11/11-12/5 | 85 of 791 (10.75%) | 6 of 610 (0.98%) | Princess Cruises | Ruby Princess | 10/09-10/28 | 149 of 2,971 (5.02%) | 14 of 1,177 (1.19%) | Princess Cruises | Dawn Princess | 08/21-09/13 | 114 of 1,778 (6.41%) | 11 of 851 (1.29%) | Royal Caribbean Cruise Line | Rhapsody of the Seas | 08/24-08/31 | 153 of 2,129 (7.19%) | 6 of 812 (0.74%) | Carnival Cruise Line | Carnival Glory | 08/06-08/11 | 205 of 3652 (5.61%) | 3 of 1144 (0.26%) | Princess Cruises | Sun Princess | 07/08-07/21 | 201 of 1918 (10.48%) | 15 of 836 (1.79%) | Princess Cruises | Ruby Princess | 02/26-03/04 | 129 of 3147 (4.10%) | 9 of 1179 (0.76%) | Princess Cruises | Crown Princess | 02/04-02/09 | 288 of 3078 (9.36%) | 75 of 1178 (6.37%) | Celebrity Cruises | Celebrity Silhouette | 01/29-02/10 | 178 of 2809 (6.34%) | 11 of 1236 (0.89%) | 2012 (Cont’d) | Cruise Line | Cruise Ship | Date | Number of Passengers Affected | Number of Crew Affected |…

    • 2188 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Celebrity Cruises
    • 1371 Words
    • 6 Pages

    Celebrity Cruises

    The company’s scale is what sets their position in the luxury market as Celebrity in the early 2000’s were averaging approximately 6 million passengers per year with the average cruises being of age 55 earning approximately $65,000 per year this demographic lies in the upper middle class cruiser and as such superior quality service had to be…

    • 1371 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Carnival Case Study
    • 725 Words
    • 3 Pages

    Carnival Case Study

    The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150,000 guests and 65, 000 shipboard employees sailing at any given time.…

    • 725 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Economic Contribution of the Cruise Sector to Australia
    • 14939 Words
    • 60 Pages

    The Economic Contribution of the Cruise Sector to Australia

    Ann Sherry Chief Executive Officer Carnival Australia 15 Mount Street, North Sydney, NSW, 2060 29 February 2012 Dear Ann Economic contribution of the cruise sector to Australia – Update The report outlines the economic contribution of the cruise sector to the Australian economy. The report is based on information compiled from Carnival Australia and the recently released report from Cruise Down Under the Economic Impact Assessment of the Cruise Shipping Industry in Australia 2010-11. The report also builds upon work undertaken by Deloitte Access Economics to measure the economic contribution of the cruise sector in Australia undertaken in 2008 and 2009.…

    • 14939 Words
    • 60 Pages
    Powerful Essays
    Read More
  • Better Essays

    Us Auto Industry. Porter's Analysis
    • 1031 Words
    • 5 Pages

    Us Auto Industry. Porter's Analysis

    [1] How much does it really cost to make a $20,000 automobile? - Yahoo! Answers. 3/20/2011…

    • 1031 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Celebrity Cruises Case Study
    • 1059 Words
    • 5 Pages

    Celebrity Cruises Case Study

    Bibliography: Creating Results, LLC. (2011, January 12). Mature Marketing Matters. Retrieved from Creating Results Strategic Marketing: http://knowledge.creatingresults.com/tag/cruise-industry/…

    • 1059 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Carnival cruises
    • 816 Words
    • 4 Pages

    Carnival cruises

    Carnival's original vacation guarantee, unveiled in 1996, didn't offer as many benefits. It provided a pro-rated refund for the unused portion of the cruise and airfare reimbursement back to the port of embarkation only.…

    • 816 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    The case of Costa
    • 1025 Words
    • 5 Pages

    The case of Costa

    Two additional brands in the Costa Crociere group: Aida Cruises (market leader in German) and…

    • 1025 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Th Cruise Ship Industry Effects
    • 1367 Words
    • 6 Pages

    Th Cruise Ship Industry Effects

    The Caribbean represents the main market for the cruise industry. As a major destination, the Caribbean cruised has been activated since early 1980, and has identified itself with the cruising industry over the years. While there are clearly benefits to be gained from cruise ship visits, there are also issues which destinations must consider, in order to optimize benefits and reduce negative impact, ( Manning, 2006). The main challenges encountered by activating the cruise ship industry in the Caribbean are as followed: environment challenges, maintaining market share and growth patterns, the concentration of the cruising industry, the increase in ships capacity, congestion, natural disasters, diversification of the product offered and competition with hotels, (Dridea et al, n.d).…

    • 1367 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Consumer Behavior in the French Android Gaming Market
    • 37476 Words
    • 150 Pages

    Consumer Behavior in the French Android Gaming Market

    * Williams. J. (2011, March 22). What is the cost of developing apps for mobile marketplaces? Retrieved from http://www.computerweekly.com/news/1280097329/What-is-the-cost-of-developing-apps-for-mobile-marketplaces…

    • 37476 Words
    • 150 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    4145555
    • 7632 Words
    • 31 Pages

    4145555

    The cruise industry is the most exciting growth category in the entire leisure market. Since 1980, the industry has had an…

    • 7632 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cruise Ship Definition and Its Anatomy
    • 813 Words
    • 4 Pages

    Cruise Ship Definition and Its Anatomy

    It is the most common and popularly known type of cruise ship, marketed by most of the companies in the sector as floating resorts designed and equipped to suit the needs of the majority of cruise passengers. These vessels have a capacity for 850 – 3,000 passengers, and include all sorts of standard resort features, amenities and services, such as…

    • 813 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics