Carnival Swot
CCompany History
The cruise industry is the fastest growing segment of the travel industry with more than a 2,100 percent growth since 1970. While new cruise lines have appeared, the existing cruise lines have expanded their itineraries to include more ports of call, convenient disembark ports, and innovation onboard with amenities and facilities. A huge contributor of the cruise industry is Carnival Cruise Lines. Carnival offers a variety of quality cruises and prides themselves on delivering memorable vacations to cruisers. They not only offer outstanding value, but fun! Carnival Cruise Lines was founded by Ted Arison in 1972 who provided a solid foundation for the company’s future. With just enough fuel to make a one-way trip from Miami to San Juan, the Mardi Gras became the first ship of Carnival. Arison was said to have more than a contagious level of enthusiasm. He was always very confident and driven to remain focused on his goals. These traits allowed Carnival Cruise Lines to prosper out of the 1970’s. Arson eventually bought full ownership of Carnival for a dollar in cash but 5 million dollars in debt. Despite the struggles in the beginning, Carnival rose to be the world’s largest cruise operator. Carnival Cruise Lines is a member of the exclusive World’s Leading Cruise Lines alliance with Holland America Line, Cunard Line, Princess Cruises, Seabourn Cruise Line, and Costa Cruises. The Carnival Corporation did not come into existence until 1994. In 1987 they made their first public offering of 20 percent of its common stock which allowed them to expand through acquisition. They created the world’s first global cruise operator in 2003 when they combined with P&O Princess Cruises plc. Carnival Corporation and Carnival plc (UK based) operate a dual listed company. Both businesses are combined but they function as a single economic entity. Carnival Corporation common stock is traded on the New York Stock Exchange under the symbol CCL. As of March
The cruise industry is the fastest growing segment of the travel industry with more than a 2,100 percent growth since 1970. While new cruise lines have appeared, the existing cruise lines have expanded their itineraries to include more ports of call, convenient disembark ports, and innovation onboard with amenities and facilities. A huge contributor of the cruise industry is Carnival Cruise Lines. Carnival offers a variety of quality cruises and prides themselves on delivering memorable vacations to cruisers. They not only offer outstanding value, but fun! Carnival Cruise Lines was founded by Ted Arison in 1972 who provided a solid foundation for the company’s future. With just enough fuel to make a one-way trip from Miami to San Juan, the Mardi Gras became the first ship of Carnival. Arison was said to have more than a contagious level of enthusiasm. He was always very confident and driven to remain focused on his goals. These traits allowed Carnival Cruise Lines to prosper out of the 1970’s. Arson eventually bought full ownership of Carnival for a dollar in cash but 5 million dollars in debt. Despite the struggles in the beginning, Carnival rose to be the world’s largest cruise operator. Carnival Cruise Lines is a member of the exclusive World’s Leading Cruise Lines alliance with Holland America Line, Cunard Line, Princess Cruises, Seabourn Cruise Line, and Costa Cruises. The Carnival Corporation did not come into existence until 1994. In 1987 they made their first public offering of 20 percent of its common stock which allowed them to expand through acquisition. They created the world’s first global cruise operator in 2003 when they combined with P&O Princess Cruises plc. Carnival Corporation and Carnival plc (UK based) operate a dual listed company. Both businesses are combined but they function as a single economic entity. Carnival Corporation common stock is traded on the New York Stock Exchange under the symbol CCL. As of March
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