Carrefour In China
Background
•
Carrefour entered the Chinese market in 1995 , by establishing the first store in Beijing . By the end of 2013 ,
Carrefour operates 236 hypermarkets in 73 cities in China, with
60,000 employees.
•
Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" , "Food Safety
Training ", “Food Safety Testing Room", to provide safe and secure goods for its customers and satisfy different needs of consumers. Ecommerce/Ebusiness Strategy
• B2C
Official Website – Marketing
Latest promotions, activities, events, store locater, etc.
No On-line Shop http://www.carrefour.com.cn/ • O2O
Cash Coupon or Coupon for selected goods, mostly food, groceries and household goods http://www.manzuo.com/05249580 Halal Food
• No Self-processed Goods;
• Few Commission-support;
• Mostly outsourced to local Halal Food Operators;
• Halal Food Counter is NOT in Every Store.
Halal Market Analysis
-- Useful Links
• http://www.reuters.com/article/2014/05/27/re search-and-marketsidUSnBw275609a+100+BSW20140527 • http://halalfocus.net/
•
Carrefour entered the Chinese market in 1995 , by establishing the first store in Beijing . By the end of 2013 ,
Carrefour operates 236 hypermarkets in 73 cities in China, with
60,000 employees.
•
Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" , "Food Safety
Training ", “Food Safety Testing Room", to provide safe and secure goods for its customers and satisfy different needs of consumers. Ecommerce/Ebusiness Strategy
• B2C
Official Website – Marketing
Latest promotions, activities, events, store locater, etc.
No On-line Shop http://www.carrefour.com.cn/ • O2O
Cash Coupon or Coupon for selected goods, mostly food, groceries and household goods http://www.manzuo.com/05249580 Halal Food
• No Self-processed Goods;
• Few Commission-support;
• Mostly outsourced to local Halal Food Operators;
• Halal Food Counter is NOT in Every Store.
Halal Market Analysis
-- Useful Links
• http://www.reuters.com/article/2014/05/27/re search-and-marketsidUSnBw275609a+100+BSW20140527 • http://halalfocus.net/
Links: • http://www.reuters.com/article/2014/05/27/re search-and-marketsidUSnBw275609a+100+BSW20140527 • http://halalfocus.net/